Think you know Gen Z? Think again.
To truly understand Gen Z, brands must listen to their voices, engage with them on their terms, and recognize the unique challenges and opportunities they face in today's rapidly changing world.
In June 2024, Pion will launch our Youth Trends Report: our annual review of some of the hottest, cutting-edge trends that are impacting the lives of young people today.
We’re feeling generous ahead of time, however.
In this blog, we’ll share ten of the hottest Gen Z stats from Pion's upcoming Youth Trends Report.
Ready?
The most used social media platform by UK Gen Zers in 2024 is Instagram, overtaking YouTube for the top spot since 2023 (81%)
![Low angle teens taking selfie](https://cdn.prod.website-files.com/656df30166253094650a652a/664b1eff40fdc1caea00443b_low-angle-teens-taking-selfie_23-2150759607.jpeg)
87% of Gen Z have one criteria for low self esteem
![Roommates spending time together](https://cdn.prod.website-files.com/656df30166253094650a652a/664b1f18480b5c6def3370bb_roommates-spending-time-together_23-2149359343.jpeg)
33% of Gen Z struggle with anxiety and fearfulness
![People traveling on the subway in winter time](https://cdn.prod.website-files.com/656df30166253094650a652a/664b1f481fde280789dc5673_people-traveling-subway-winter-time_23-2149217917.jpeg)
AI is predicted to be the biggest trend for Gen Z in 2024 at 29%
![People dancing surrounded by bright neon lights at a party with virtual reality headset](https://cdn.prod.website-files.com/656df30166253094650a652a/664b1f672dd126cf9d675d3e_people-dancing-surrounded-by-bright-neon-lights-party-with-virtual-reality-headset_23-2151419750.jpeg)
35% of Gen Z think AI will be a threat to creativity
![Youth group with pop-inspired background](https://cdn.prod.website-files.com/656df30166253094650a652a/664b1f9ca23f0820362faa71_youth-group-with-pop-inspired-background_23-2151494767.jpeg)
64% of Gen Z are interested in travelling abroad
![Flat lay of traveling essentials collection](https://cdn.prod.website-files.com/656df30166253094650a652a/664b2041b9bd50519afea1a4_flat-lay-traveling-essentials-collection_23-2149185233.jpeg)
The majority of Gen Z (56%) are single
![Medium shot smiley friends with smartphone](https://cdn.prod.website-files.com/656df30166253094650a652a/664b210c2cebff0247b2a53f_medium-shot-smiley-friends-with-smartphone_23-2149542299.jpeg)
63% of Gen Z agree that social presence is more important than cost
![Beautiful young tattooed person](https://cdn.prod.website-files.com/656df30166253094650a652a/664b2076d8464512baf2faff_beautiful-young-tattooed-person_23-2149563233.jpeg)
71% of Gen Z were not aware that Buy Now Pay Later can have a negative impact on their credit score, even if they pay on time
![business team meeting about audit system of accounting and budget project corporate](https://cdn.prod.website-files.com/656df30166253094650a652a/664b217f6f0a1a47770e31c7_business-team-meeting-about-audit-system-accounting-budget-project-corporate_191066-6284.jpeg)
Almost half of Gen Z (46%) would consider ‘uncancelling’ a brand if they took actions to rectify
![Medium shot people protesting together](https://cdn.prod.website-files.com/656df30166253094650a652a/664b21ece8992940b581be62_medium-shot-people-protesting-together_23-2149343520.jpeg)
Ready to take a deep dive into youth culture?
Pre-request our 2024 Youth Trends Report now, where we discuss everything from nostalgia to cancel culture.
This year's report is our biggest one yet. It includes insights from industry experts and data from 4,000 Gen Zers in the UK and USA.
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