The AI
debacle
It would be misleading to categorize AI as a standalone trend. Because it’s not.
By the standard definition, trends are cyclical; they’re developments. And nothing has affirmed itself in a more concrete way than AI has in the past year. Like it or not, it isn’t going anywhere anytime soon.
The key difference in 2024, is that generative AI has entered the mainstream. You’re seeing it everywhere.
In ‘The AI debacle’, we share key data on the state of AI in 2024 according to the next generation of consumers.
“AI has evolved far beyond its early days of entertainment and offers true utility to both consumers and businesses, delivering high attention and action among a previously hard-to-reach audience at a cost that is accessible to many. If you want to reach Gen Z, you’ve got to be willing to meet them on their own digital and compositional turf.”
Gen Z(AI): Decoded
Gen Z consumers are increasingly turning to BNPL services. A generation after ‘instant gratification’ can have products now, rather than when they can afford them. It helps them spread the cost over time, helping with everyday budgeting. And, it’s easy access.
How are brands harnessing AI?
In numbers
APPRECIATE AI PRODUCT
RECOMMENDATIONS
AI TO CREATE CONTENT
WOULD USE AI-POWERED
SMART MIRRORS
How can your brand leverage these insights?
Gen Z might be worried about the future of AI, but they’re adapting quickly – and your brand should be too.
Realistically, the decision-makers in business aren’t Gen Z themselves.
C-suite authorities must be open-minded when it comes to AI: it isn’t going anywhere anytime soon, and if brands fail to adapt, they’re going to get lost somewhere along the way.
Robots won’t be taking over humans when it comes to social connections anytime soon.
Our data shows that whilst Gen Z is embracing AI, they’re doing so for their own self-interest. AI, as a productivity tool, is especially salient here. When it comes to robots in place of humans, they’re skeptical.
Gen Z is a generation centered around authenticity. Despite living in a technological-first world, it rings true that nothing can replicate the human experience – and any attempts to do so will be looked at with caution; we know this from their attitudes towards virtual influencers.
Gen Z aren’t living in the world of AI: they’re actively shaping it.
The youngest members of Gen Z are about to leave school. The mid-range is studying at college. The oldest members are now part of the workforce.
Throughout this journey of education, they’ll have become accustomed to AI; whether that was through their curriculum or the software they encounter at their 9 to 5s. They’re early adopters of what is dubbed another technological revolution. With anything new comes change – it’s about how you react to it that will affirm your place in the future.
Want to dive deeper into this year’s trends?
Get ready to download some game-changing tips, tools and tactics that’ll have your youth marketing strategy looking straight-up iconic.