Transforming Brand Value Through Meaningful Youth Engagement
The most effective youth marketing doesn’t just promote brands - it creates real opportunity for young people. In this session we’ll explore how brands can unlock growth by aligning commercial goals with making genuine impact in young people’s lives. We’ll share how access to young audiences, life-stage insight and co-creation can transform marketing into something that drives both measurable business results and meaningful outcomes for young people.
Strategic senior leader with over 15 years’ experience shaping large scale social impact, youth engagement, digital equity, and inclusion strategies across the UK, Europe, and the US. Brings extensive board and non executive experience, deep governance expertise, and a strong track record of financial leadership, including oversight of multi million pound budgets and complex programme portfolios.
Recognised for influencing national conversations on skills, inclusion, and media literacy, and for building high value partnerships across, industry, education and the tech world. An award winning change maker, including Asian Women of the Year 2020 (Social & Humanitarian), Drum Awards Change Maker of the Year 2022, and We Make Change Top 100 Change Leader 2025.
Jen Rouse was appointed Managing Director of Team GB Foundation in February 2024, having worked in sport for development for over 25 years in the UK within local government, national governing bodies of sport and national charities. Jen is also Chair of the Advisory Board for Brave Mind, a charity focused on improving mental health within sport and Deputy Chair of ERIC, the national children’s bladder and bowel charity.
Jen’s focus and passion is unlocking the power that sport and play has to enable ALL children to be happy, healthy and more active – enabling them to reach their potential, whatever that may be. Cultivating and maximising partners, brands, and funders to meet the needs the beneficiaries she is working to serve, whilst enabling partnerships to come together and flourish. Jen works with passion, empathy, and pace to bring the right people together to make exciting things happen and is driven by purpose.
Emily Fuller is a senior marketing leader with over 20 years’ experience across financial services, utilities, smart home technology, and construction. As Head of NatWest Thrive at NatWest Group, she leads a flagship youth education programme reaching over one million young people annually, delivering measurable social impact alongside commercial value. Emily is known for building and scaling high impact propositions, transforming operating models, and using data led insight to drive growth, ROI, and customer connection.
Anna Brocklehurst is a Board Director at We Are Futures, where she leads major client partnerships and shapes youth focused strategy and activations for organisations including NatWest, McDonald’s and P&G.
With a career spanning education, corporate consultancy and communications, Anna began her journey in Shanghai at a Chinese state broadcaster before returning to the UK to work with the Government’s Basic Skills Agency and the Department for Education.
Her cross sector experience gives her a rare, 360° view of how brands can authentically engage young people and the influencers who shape their decisions. At We Are Futures, Anna champions work that delivers tangible impact for both young audiences and the organisations that want to empower them.