The New High Street: Turning Physical Footfall into Digital Gold
While many claim Gen Z only lives online, foot traffic in pubs, fast food, and retail is surging for brands that get the "Phygital" experience right. We explore how to use location-based tech and in-store data capture to turn a physical visit into a long-term digital relationship.
As a Product Designer at Pion, Rowena has spent the last year evolving the Student Beans app experience. Their role is centered on making the complex feel simple; they specialise in translating student insights into intuitive features and discovery tools. Rowena is passionate about building a platform that doesn't just offer discounts, but truly integrates into the modern student lifestyle.
Victoria is the Marketing Manager for Pho. Having started her career working with consumer beverage brands to develop their identity and proposition in the market, she then pivoted into the restaurant industry to work in house for Pho. She now works closely with team to develop and grow Pho’s brand presence and expansion plans, particularly within the student space.