The Freshers Playbook: How To Win Students’ Most Free-Spending Month
By winter break, a student’s "inner circle" of brands is already set. Success requires speed and precision. Join Pion as we track the Freshers’ timeline step-by-step, revealing the "make-or-break" moments where top brands win loyalty before the window slams shut.
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Richard leads B2B content at Pion, where he's responsible for events and insights. His unique combination of passion for youth marketing, brand storytelling, and community-building is what has made Pion a uniquely positioned and consistently relevant brand.
Sheeva is Content Strategist at Pion, responsible for delivering a full-funnel user experience to Student Beans through engaging campaigns and exciting brand partner activations. With over 10 years' experience working in editorial, campaign production and content marketing for global publishers and brands - including Vogue, Net-a-Porter and more recently, LOOKFANTASTIC - she is at the forefront of understanding what content makes savvy consumers tick.