The Experiential Playbook: Out of Home into Culture
From immersive pop-ups and interactive OOH to student shopping nights and culture-led brand takeovers, the physical campus has become the most cost-effective place to acquire high-value customers.
We discuss how brands can design unforgettable, culturally relevant experiences that resonate with next-gen audiences and how digital-physical partnerships are creating the first trackable "offline" funnel.
A senior media professional with over 20 years experience working with regional and national brands on advertising and marketing campaigns across a variety of channels. Thanh's experience spans across OOH, radio, television and digital.
Dedicated on a professional and personal level to drive diversity, equity and inclusion within the advertising community, Thanh launched Reach, a programme designed to support brand growth for under-represented Founders, helping them scale and grow by reaching their chosen target audiences through the Power of the Public Screen. Reach’s ultimate mission is to help brands and partners to harness Out-Of-Home's inherent inclusivity to mirror and elevate the communities in which it serves.
Following the success of the Reach programme, Thanh subsequently launched GENgage, an award winning programme specialising in helping brands and agencies understand, reach and strategically target Gen Z through the social spaces OOH occupies.