Storytelling in the HFSS Era - How to Create Impactful Student Marketing in the Food & Drink Sector
With HFSS regulations tightening, food and drink brands face a fresh challenge: how to market to young people authentically without losing impact?
At this interactive roundtable, we’ll discuss how to turn compliance into a creative advantage - showing how brands can harness the power of storytelling to craft meaningful stories that resonate, build cultural relevance and drive engagement - all while staying fully HFSS-compliant.
Designed for marketers who want to connect with next-gen audiences, this session combines peer discussion, insight-sharing and practical takeaways to act on immediately. Learn how to build trust, loyalty, and brand love - even in a regulated environment.
Mark is a Legal Counsel at Pion working with the Commercial function. He works closely with our colleagues across different departments to ensure that Pion is able to support its brands from onboarding all the way through to their ongoing campaigns.
In particular, Mark has helped drive collaboration between different functions to ensure that Pion is prepared to assist brands with navigating the new HFSS requirements.
Writer, editor and copy specialist with over 10 years’ experience driving creative and commercial content for big-name brands like Selfridges, M&S and MADE.com. I'm passionate about authentic, human-centric storytelling that builds meaningful connections, and lasting brand love.
As Brand Narrative Manager at Pion, I shape the voice of Pion and Student Beans, develop tone, craft exciting brand and campaign narratives, and lead the copywriting team. Most recently, I worked with our C-suite to refresh Pion’s messaging narrative, making it clearer and more compelling, to help brands and internal teams better understand what we do, and why to choose us.