Search Insight: The Invisible Signals Driving Modern Marketing
In a world that only looks at what the consumer puts on their feed, the most powerful insights in modern marketing often hide in plain sight: the invisible signals of search.
Every day, audiences reveal their deepest desires, fears, and unmet needs not through public posts, but through private queries. The questions they ask Google, YouTube, TikTok, and ChatGPT paint a vivid picture of demand at the most granular level, a treasure trove of insight for marketers who know where to look.
In this eye-opening session, Carrie Rose will reveal why search behaviour should be feeding your strategy alongside social listening tools and more.
You'll learn:
- How to use search insights to decode your audience's true pain points, passions, and purchase triggers
- Why traditional marketing metrics often mislead and the "invisible KPIs" that predict real growth
- How to create content that doesn't just chase trends, but answers real questions at every stage of the funnel
- Practical examples of search insight shaping product innovation, creative strategy, and brand equity
Carrie Rose, is founder and CEO of one of the fastest growing agencies in the UK & US – search-first creative agency Rise at Seven. After working 11 years at Branded3, one of the leading SEO agencies at the time, Carrie saw a gap in the industry for brand advertising and SEO to collide. She founded Rise at Seven to push the boundaries in both creative and technical SEO because that’s what is needed to own the most competitive search results.
Rise at Seven are now across the UK, Europe and US with clients including SIXT, Bumble, Capital One, Bacardi, PrettyLittleThing, Amazon, Revolution Beauty and more.
Rise at Seven launched the first reactive marketing service driven by live search trends, and believe in multi-channel search realistic to how consumers behave now. Their content marketing case studies is what they’re famous for, with 78 awards in a roll top bath to show for it. Carrie is featured on the 30 under 30 Forbes list because of her success.