Real Talk with adidas: Driving Student Loyalty, without Compromising on Your Brand Appeal
How does a global brand build a premium image, while still growing non-full price sales? This fireside chat explores how adidas’ blend of dynamism and discipline has contributed to building a premium brand image while hitting ambitious growth targets.
After starting his career in Sports and Influencer Marketing, Simon moved to adidas in 2020 to lead digital activations across 19 European markets. For the last two years, he's been heading up the EU Partnership Marketing team, defining and driving adidas' strategy for closed-group consumers across Student, Employee, Loyalty and CLO sectors.
After starting her career at an advertising agency working directly with adidas, Sophie was inspired by the brand’s purpose and decided to join the company nearly three years ago. She is now part of the Partnership Marketing team in Amsterdam, where she leads all commercial student partnerships across Europe, shaping how the brand connects with the next generations.