Full Agenda
Student Marketing
Real talk with adidas: Driving student loyalty, without compromising on your brand appeal
How does a global brand build a premium image, while still growing non-full price sales? This fireside chat explores how adidas’ blend of dynamism and discipline has contributed to building a premium brand image while hitting ambitious growth targets.
11:45 am
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12:10 pm
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Connection Stage
SPEAKERS
Simon Falk
Senior Manager Partnership Marketing, adidas
Simon Falk
After starting his career in Sports and Influencer Marketing, Simon moved to adidas in 2020 to lead digital activations across 19 European markets. For the last two years, he's been heading up the EU Partnership Marketing team, defining and driving adidas' strategy for closed-group consumers across Student, Employee, Loyalty and CLO sectors.
Sophie Ruggeri
Partnerships Marketing Manager, adidas
Sophie Ruggeri