Leadership Lessons for Winning Next-gen Audiences
Hear from our panel of marketing chiefs that are tackling this competitive landscape head on. They will share their insights into leading at the speed of culture and preparing their marketing teams for a new generation of youth audiences.
Sherice Anibaba is a brand and growth leader with over 15 years’ experience building brands.She is currently Head of Brand & Content at HomeServe, where she leads brand strategy, content, and creative direction.
Alongside her role, Sherice operates at board level across purpose-driven and challenger organisations. She is a Board Advisor to Psalt Rise, where she helps shape national strategy to unlock opportunities for 16–24 year olds, and Brand Strategist & Board Advisor to Blue Turaco Coffee, a farmer-owned Ugandan coffee brand challenging industry norms.
Her career spans global brands including McDonald's, Speedo, and Greene King, where she has led brand transformation and built high-performing teams.
Sherice is particularly passionate about how brand thinking can be applied beyond marketing from driving business growth to reshaping systems and unlocking opportunities for the next generation.
Emily Laws is Head of Brand at Lucky Saint, the Alcohol-Free Superior Unfiltered Lager dedicated to rewarding those who aren’t drinking with the beer they deserve. Having joined the business in 2020 as employee number 5 at the start of the brand’s journey, Lucky Saint is now the number 1 dedicated alcohol-free beer in the UK and the biggest alcohol-free brand on draught in the UK on-trade.
I’m an award-winning global marketing leader with over 15 years of experience across technology, media, retail, and travel. As Chief Marketing Officer at Pion, I drive integrated strategies that fuel acquisition, engagement, and retention, shaping the company’s growth in consumer group marketing.
Before joining Pion, I held senior global marketing roles at STA Travel, Day 8 Experiences, and Contiki. At Contiki, I led the brand’s transformation through social media innovation, viral content marketing, and strategic repositioning—work that earned me recognition as ‘Tomorrow’s Marketing Leader’ by the Chartered Institute of Marketing.
Bio coming soon!