How to Make TikTok Shop Your Unfair Advantage
TikTok Shop is now the UK's fourth-largest beauty retailer. The brands winning there aren't the ones with the biggest budgets. They're the ones who read the platform first.
Join Campfire's Alex Brown and Lucy Warren in conversation with Alice Nardeosingh, Head of Digital at Coty UK, for an honest take on how Rimmel built one of most talked-about TikTok Shop launches, and what it actually takes for a brand to win on the platform now.
Alex is a passionate and experienced entrepreneur who co-founded Campfire, the leading social first marketing agency that drives Millennials and Gen Z to action. He leads the creative vision and strategy of the agency.
With a background in online advertising and social media marketing, Alex has a knack for creating content that is tailored to individual personalities and generates results for brands. He has worked with some of the world's largest communities online, delivering campaigns that achieved success on behalf of Campfire's clients. Alex's goal is to help brands connect with their audiences in a meaningful and authentic way.
Alice Nardeosingh is Head of Digital Marketing at Coty UK, where she leads digital strategy across the Coty portfolio, including Hugo Boss, Burberry and Kylie Cosmetics. Her experience spans eCommerce, retail and digital marketing, with a focus on paid social, social commerce and full-funnel digital strategy. Prior to Coty, she spent over five years at Look Fantastic.
Lucy is a Senior Account Manager and TikTok Shop Strategist at Campfire, where she leads strategy for Rimmel and the broader Coty Group. Prior to Campfire, Lucy led a specialised in-house team dedicated to TikTok Shop, notably spearheading the platform launch for The Ordinary, which has since become one of the leading skincare retailers on the app. Her foundation in commerce began at THG, where she managed the QVC teleshopping division across UK, Italy and Germany. This experience in live, high-pressure retail gave her a unique perspective on social commerce long before "shoppable video" became the industry standard.