How to Experiment in Culture and Get Comfortable Failing: a Fireside Chat with Expedia
How do you take a functional brand and make it culturally relevant for your audience? Perla Bloom is a strategist at the intersection of tech, creativity, and culture and is passionate about tapping into passion points to humanise brands.
Currently leading Expedia Group’s marketing strategy across entertainment, partnerships and sponsorships, we sit down with Perla for a conversation on why culture is more than just TikTok trends and how your brand can leverage technology to tell stories and boost brand experiences.
Perla Bloom is a strategist at the intersection of tech, creativity, and culture and is passionate about tapping into passion points to humanise brands. Currently leading Expedia Group’s communications strategy across entertainment, sponsorships and partnerships.
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Eleonora is a Senior Agency Sales Manager at Expedia Group, specialising in multimarket media strategy and digital advertising for brands across categories. With extensive experience partnering with leading agencies and global brands, she helps clients unlock growth through data-driven campaigns across the full media ecosystem. At Expedia Group, Eleonora leads strategic relationships, aligning partners’ objectives with innovative media solutions and insights from Expedia’s global traveler demand. Passionate about collaboration and long-term partnerships, she is known for translating complex market trends into clear, actionable strategies that drive measurable results for advertisers.