How to experiment in culture and get comfortable failing: a fireside chat with Expedia

How do you take a functional brand and make it culturally relevant for your audience? Perla Bloom is a strategist at the intersection of tech, creativity, and culture and is passionate about tapping into passion points to humanise brands.

Currently leading Expedia Group’s marketing strategy across entertainment, partnerships and sponsorships, we sit down with Perla for a conversation on why culture is more than just TikTok trends and how your brand can leverage technology to tell stories and boost brand experiences.