From Prospect to Belonging - A Marketing Slam on Student Recruitment Experiences
Choosing where to study isn’t just a decision — it’s a journey shaped by every interaction along the way. Yet many recruitment strategies still focus on messages and channels, rather than the experience students actually go through.
In this fast-paced slam, we’ll challenge you to see your recruitment journey through a student’s eyes. Using real-world examples, we’ll explore where trust is built, where confidence is lost, and how small design shifts can make a big difference.
You’ll leave with:
- A sharper understanding of what truly shapes student decision-making
- Key friction points that often get overlooked in recruitment journeys
- Practical ideas to improve experience design across your touchpoints
This session hosted by SMRS is for student recruitment and marketing professionals who want to move beyond campaigns — and start thinking more intentionally about experience.
Interested in attending this session? Register your interest below and we'll let you know when you can secure your place.
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As a Marketing Consultant, specialising in Higher Education, Vicky delivers and implements effective and innovative strategic solutions to overcome marketing and recruitment challenges for universities. She has led on a variety of consultancy projects during her 8 years at SMRS, including a Sales Funnel Review incorporating journey mapping for University of Portsmouth, Persona Development projects for University of Glasgow and Loughborough University and a Portfolio review for Birmingham City University.
Vicky has over 10 years’ experience as a marketer in higher education, including working client side as a Marketing and Recruitment Manager at the University of Hertfordshire. She has an excellent understanding of the sector and brings patience and resilience to everything she works on. She focuses on elevating the work a client is currently doing and providing the tools and frameworks necessary to build on what is already in place and help them change for the better.