Following the Feed - Designing Content for Students, Not Stakeholders
Students don’t engage with universities in isolation, they engage in a crowded feed. This session unpacks where student attention really goes, what content resonates, and how universities can design smarter, student-first strategies that work in youth-driven digital spaces.
Aimee is an Education Marketing Consultant at SMRS with more than a 15 years' experience in higher education marketing, communications and student recruitment. She delivers strategic consultancy to universities, applying both established and emerging business models to strengthen brand, positioning and recruitment performance.
Previously, she led strategic communications at UCL, transforming how the university understood and engaged its audiences through brand development, multi-channel campaigns, leadership communications and digital innovation. She has also led UK and European recruitment strategy at King’s College London and Middlesex University, delivering high-profile campaigns including King’s first large-scale Clearing entry, major open events and digital acquisition initiatives.