Discovery is constantly moving - reimagining the Gen Z storefront

Discovery has evolved with TikTok Shop, Instagram Reels, and influencer-led creator affiliate networks at the forefront, but in-store and IRL experiences still plays a big part in the lives of young shoppers. Our panel dig into the 2027 Gen Z storefront.

You'll leave knowing:

• How to meet eco-conscious demands for students on tight budgets.
• How to adapt design, stock and marketing cycles to TikTok trend speed.
• How to connect social commerce and creator seeding with real-life community.

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