Full Agenda
10:00 am
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10:30 am
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Culture Stage
Trends & Culture Chat
Cracking the Next Gen Brand Code with the PION100 USA
Pion dives into Wave II of the Pion100 - the definitive guide to Gen Z loyalty, spending and value across the US - and reveal the next wave of our ranking of the brands US students love most. Where does your brand rank and who are the movers, shakers and ones to watch? See who is rising, who is slipping and why, sector by sector.
SPEAKERS
Richard Jackson
Head of Content, Pion
Richard Jackson
Richard leads B2B content at Pion, where he's responsible for events and insights. For over a decade, he has been the driving force behind scaling the Youth Marketing Strategy (YMS) event globally. His unique combination of passion for youth marketing, brand storytelling, and community-building is what has made Pion a uniquely positioned and consistently relevant brand.