Building Creator Programmes for Long-term Love with Gen Z

Our panel of influencer experts talk about the out-of-the-box strategies used to build creator programmes that maintain authentic relevance with Gen Z and turn influencer marketing into a sustainable growth engine.

This session will explore:

• What Gen Z values from brands & creators - and how expectations are shifting

• How to design smarter, more strategic programmes that prioritise impact over volume

• Ways to build authentic, long-term relationships with creators & communities

• How to get creative with creator campaigns and how to cut through the noise and drive engagement

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