Beyond the Transaction: Building Loyalty with Youth Audiences

I am the Partnerships Global Lead at Farfetch, leading global partnership strategy to support business growth and customer engagement. I specialise in identifying and building high-impact collaborations that align commercial objectives with customer needs. My work spans acquisition, retention, and experience, with a focus on delivering scalable, data-informed partnership initiatives.

Laura is an Assistant Marketing Manager at Boots, specialising in loyalty marketing. She began her Boots journey leading the personalised offers strategy for Advantage Card members and now leads the development of Boots’ Advantage Card clubs, including Student Discount and Over 60s Rewards. With a strong focus on data‑driven decision‑making, Laura develops loyalty strategies that deepen customer engagement and deliver truly personalised experiences.

An entrepreneur at heart, I am full of ideas and excited by technology. I am happiest when finding simple solutions to complex challenges. I love building products, revenue growth teams and operationalising something new.

When I'm not working you will find me playing with my daughter or on the bank trying (and often failing) to catch fish.