Altogether Different: The Next Gen of Channel 4
How we built Channel 4.0, a youth-first, creator-led brand made for a social-first audience.
Still think TV and social are separate worlds? Think again. Join us to see how Channel 4.0 is fusing creator culture, social-first content and Channel 4’s brand power to capture the attention of young audiences.
Kaio Grizzelle is Digital Commissioning Editor and Interim Channel 4.0 Lead at Channel 4, where he commissions original, unscripted entertainment programmes for the broadcaster’s youth-focused, award-winning digital brand Channel 4.0. He has been working with digital talent and creators to build channels and create premium entertainment on YouTube since 2017. Kaio was recognised as a Broadcast Hotshot in 2023 for commissioning and was part of the TV Collective’s 2025 Breakthrough Leaders cohort.
Jon joined Channel 4 last year to lead social media strategy and innovation across the organisation. He has spent the last 15 years leading digital and social transformation across some of the world’s largest media brands. Jon was previously Director of Editorial Strategy at LADbible, Audience and Content Director for Sport across Reach PLC’s national and regional network and worked in media planning for Manchester United.