Altogether Different: The Next Gen of Channel 4
How we built Channel 4.0, a youth-first, creator-led brand made for a social-first audience.


Alex Morris has spent the last 15 years building and running digital first content businesses at the heart of social media and the creator economy. In his current role as Managing Director of Channel 4 ‘s social-first division, 4Studio he plays a central role in developing and steering Channel 4’s over-arching social strategy in close collaboration with peers across the organisation.
Prior to this role Morris was Chief Creative Officer at SB Media Group where he helped to grow the business from a Dubai-based Content Creator operation into a global media company.In addition, Morris has held positions at LADbible Group and Barcroft Studios, where he helped lead the business for over a decade before selling to Future PLC.