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Why Digital Entertainment Brands Should Win Students Before They Graduate

Student offers are about building customer lifetime value. Digital entertainment brands should invest in students early to create loyal costumers for life.

Anastasia Kefalas

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Gen Zers having a great time at a festival

Culture and trends

Trend alert: Crumbl Cookies

Hot outta the oven, Crumbl Cookies are the next big thing for Gen Z. But what's the appeal? And what can your brand learn from their rise?

October 14, 2022

Screenshots from the Made With Friends App store listing

Culture and trends

Trend alert | Made With Friends

A new social app is about to be released by the creators of one of the most promising apps of the past few years: Get ready for Made With Friends

September 9, 2022

Gen Z female staring up at the holiday lights in the street

Youth marketing

Christmas marketing for Gen Z | 25 facts you need to know

Get stuck into a selection of our favourite Pion insights from 2022, providing everything you need to know about Gen Z ahead of the new year.

September 1, 2022

Young female holding a games controller

Customer acquisition and CRO

How many Gen Zers spend money on virtual items when gaming

Minecraft, Roblox, and Genshin Impact are just some of the games that Gen Z LOVE. But are Gen Zers actually spending their cash on in-game items?

September 1, 2022

Image of a woman's hand holding a rolled condom

Culture and trends

Gen Z's relationship with sex, pleasure and the internet

Get stuck into our seven stats on how Gen Z view sex, pleasure and the internet to help you drive discussions and keep young people informed.

Alexandra Haider

August 30, 2022

Image of Sam Turnpenny in front of a Golden Ticket

Social media, influencer and creator marketing

Meet Sam Turnpenny: Inspiring young people changing the world

Introducing Sam Turnpenny and his social mobility work with The 93% Club. Discover why he's such an inspiration to Gen Z.

August 25, 2022

Group of Gen Z college students at a party

Culture and trends

What does Gen Z do for fun? Entertainment trends of the future

We answer the burning questions: What does Gen Z *actually* do for fun? And how can brands tap into entertainment trends to win over Gen Z?

August 24, 2022

Black and white image of Strut Safe founder, Alice Jackson

Social media, influencer and creator marketing

Meet Alice Jackson: Inspiring young people changing the world

Introducing Alice Jackson, student co-founder of Strut Safe and one hell of an inspiring young person.

August 18, 2022

Image of Gen Z females crowded around a cell phone

Social media, influencer and creator marketing

5 social media platforms Gen Z marketers need to be using

Using social media as a brand is a given for any youth marketer, but do you know which platforms are the best for engaging Gen Z right now?

August 15, 2022

Female Gen Zer with dreadlocks in LA

Youth marketing

10 things everyone gets wrong about Gen Z

What actually makes Gen Z different to generations gone by? We bust the most common myths about Gen Z to give your brand the marketing edge.

Alexandra Haider

Image of a Gen Zer sat in a room full of books and clutter

Culture and trends

What is Gen Z’s new favorite aesthetic, cluttercore?

Gen Z turning their attention to their surroundings as a way of helping them cope with chaos. Introducing the latest trend: Cluttercore.

Blonde female Millennial and brunette female Gen Zer side-by-side

Culture and trends

Generation gap: 5 facts that set Millennials apart from Gen Z

Discover the generation gap! Uncover 5 surprising facts about Millennials that simply don't hold true for Gen Z.