Culture and trends

Gen Z's relationship with sex, pleasure & the internet

Image of a woman's hand holding a rolled condom
Written by
Izzy Hall
Published on
August 30, 2022
Last updated
June 3, 2024

What this article covers

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Young people nowadays are much more informed about sex and relationships than previous generations, but there’s still a long way to go. Gen Z deserve to be well-informed and need inclusive education about sex and relationships, but also need to feel empowered and comfortable with themselves and these conversations. At Pion, we want to help brands empower young people, and our new guide, Sex, pleasure & the internet, will help you drive these discussions and keep young people informed.

Hands on a grapefruit

What do Gen Z really want out of sexual relationships? Right now, there are influencers and brands championing sex positivity and asks what role your brand should be playing in the conversation.

Seven stats on how Gen Z’s view sex, pleasure and the internet

🍆 75% of Gen Z have received a sext

🍑 Gen Zers are having less sex than previous generations thanks to a number of factors, including: the impact of COVID-19, the influx of dating apps and their improved knowledge of sexual relationships

🍆 41% of Gen Z have signed up to a dating site 

🍑 This generation is very open with one another thanks to sex-positive content creators on their social feeds, such as Dr Jennifer Lincoln and Ruby Rare.

🍆 34% of Gen Z own a sex toy 

🍑 TikTok’s community guidelines prohibit explicit language, which can prove a challenge for some brands and content creators. Some of Gen Z’s favourite alternatives include s3x (sex) and spicy eggplant (vibrator). 

🍆 61% of Gen Z have received an unsolicited dick pic

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