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How Channel 4 Is Winning Gen Z: Inside the Social-First Strategy Behind Channel 4.0

Still treating TV and social as separate strategies? Channel 4 isn't. They win Gen Z audiences through creator culture, data-led content and broadcasting.

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Culture and trends

Gen Z's relationship with sex, pleasure and the internet

Get stuck into our seven stats on how Gen Z view sex, pleasure and the internet to help you drive discussions and keep young people informed.

Alexandra Haider

August 30, 2022

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Social media, influencer and creator marketing

Meet Sam Turnpenny: Inspiring young people changing the world

Introducing Sam Turnpenny and his social mobility work with The 93% Club. Discover why he's such an inspiration to Gen Z.

August 25, 2022

Group of Gen Z college students at a party

Culture and trends

What does Gen Z do for fun? Entertainment trends of the future

We answer the burning questions: What does Gen Z *actually* do for fun? And how can brands tap into entertainment trends to win over Gen Z?

August 24, 2022

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Social media, influencer and creator marketing

Meet Alice Jackson: Inspiring young people changing the world

Introducing Alice Jackson, student co-founder of Strut Safe and one hell of an inspiring young person.

August 18, 2022

Image of Gen Z females crowded around a cell phone

Social media, influencer and creator marketing

5 social media platforms Gen Z marketers need to be using

Using social media as a brand is a given for any youth marketer, but do you know which platforms are the best for engaging Gen Z right now?

August 15, 2022

Female Gen Zer with dreadlocks in LA

Youth marketing

10 things everyone gets wrong about Gen Z

What actually makes Gen Z different to generations gone by? We bust the most common myths about Gen Z to give your brand the marketing edge.

Alexandra Haider

Image of a Gen Zer sat in a room full of books and clutter

Culture and trends

What is Gen Z’s new favorite aesthetic, cluttercore?

Gen Z turning their attention to their surroundings as a way of helping them cope with chaos. Introducing the latest trend: Cluttercore.

Blonde female Millennial and brunette female Gen Zer side-by-side

Culture and trends

Generation gap: 5 facts that set Millennials apart from Gen Z

Discover the generation gap! Uncover 5 surprising facts about Millennials that simply don't hold true for Gen Z.

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Social media, influencer and creator marketing

Digital detox: Why Gen Z brands are logging off social media

What can brands ditching social media teach us about helping Gen Z take some much-desired space from the digital world?

Group of people in a circle showing off their Croc shoes

Culture and trends

3 reasons why Crocs are winning over Gen Z

Millennials hate Cros. Gen Z love 'em. We answer just why these brightly coloured, customisable shoes are the next big thing with Gen Z.

Alexandra Haider

Image of YoutTube star Emma Chamberlain

Social media, influencer and creator marketing

Who is Youtube’s Emma Chamberlain and why do Gen Z love er?

Emma Chamberlain has come to be one of the world’s most influential people, particularly for Gen Z. Discover exactly why in our blog post.

Image of Aitch holding a Relentless cup and speaking into a microphone

Culture and trends

‘The Aitch-S2’ with Aitch and Relentless | Campaign of the week

Aitch and Relentless' campaign gives away free train tickets this summer to help young adults get to gigs and festivals across the UK.