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Why Digital Entertainment Brands Should Win Students Before They Graduate

Student offers are about building customer lifetime value. Digital entertainment brands should invest in students early to create loyal costumers for life.
Anastasia Kefalas
July 14, 2026
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min read
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Image of Gen Z females in a sunflower field
Culture and trends

Gen Z in 2023: 5 key themes

From the changing face of social media to their spending habits, here are five key Gen Z themes you need to be aware of in 2023.
Izzy Hall
December 14, 2022
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min read
Social media, influencer and creator marketing

Could Social Platform Discord Be the 'Future of Mass Advertising'?

One Gen Z content creator shares why they love Discord, how brands can get involved and what the platform's future looks like.
Izzy Hall
December 8, 2022
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min read
Fashionable young female stood in front of a bright yellow backdrop
Social impact

6 reasons why Gen Z want more inclusivity in fashion

Want to know how your brand can be more inclusive and cater for Gen Z consumers? This blog post has got you covered.
Victoria Owen
December 7, 2022
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min read
Customer acquisition and CRO

Maintaining Student Sales During the Cost-of-Living Crisis

Izzy Hall
December 6, 2022
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min read
Image still of the Christmas film, Elf
Culture and trends

Why Gen Z loves Christmas: Nostalgia, films and campaigns

As we head into the Christmas season, it's clear the 90's and early 00's will have a huge influence over what's hot. Here's everything you need to know.
Izzy Hall
December 6, 2022
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min read
Three Gen Zers sit laughing as they discuss college assignments
Customer acquisition and CRO

How publishers are providing affiliate value far beyond the last click

We look at why click attribution is an outdated metric and share why publishers provide much more than just a click-through platform.
Izzy Hall
November 22, 2022
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4
min read
Image of a black Gen Zer smiling at the camera
Social impact

Do Gen Z Think The Fashion And Retail Industry Is Inclusive Enough?

Discover how your brand can inspire and connect with young people, both to empower them as a generation and to earn their respect and loyalty as spenders.
Izzy Hall
November 18, 2022
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min read
Iconic image of the Coca-Cola Xmas truck
Culture and trends

7 great Christmas campaigns for Gen Z

Take a look at the Christmas campaigns leading the way for Gen Z and share what you, as youth marketers, can learn from them. 
Alexandra Haider
November 17, 2022
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min read
Image of a young Gen Zer wearing nostalgic fashion
Culture and trends

How to engage Gen Z using nostalgia marketing

Nostalgia is a powerful force. Discover how your brand can leverage the power of the past and attract Gen Z spenders - without hopping in a time machine.
Izzy Hall
November 15, 2022
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min read
Image of the British Royal Family on a balcony
Culture and trends

How does Gen Z feel about the Royal Family?

Do Gen Z really care about the Royal Family? And how is this reflected in their political preferences?
Izzy Hall
November 4, 2022
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min read
Image of various types of contraception
Youth marketing

How contraceptive brands are advertising to Gen Z

Discover the impact that contraceptive brands are having on social - and what your brand can learn from it!
Izzy Hall
November 4, 2022
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min read
Customer acquisition and CRO

5 Ways You Can Supercharge Your Youth Marketing Strategy

Victoria Owen
October 21, 2022
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min read