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Why Digital Entertainment Brands Should Win Students Before They Graduate

Student offers are about building customer lifetime value. Digital entertainment brands should invest in students early to create loyal costumers for life.

Anastasia Kefalas

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Social media, influencer and creator marketing

Digital detox: Why Gen Z brands are logging off social media

What can brands ditching social media teach us about helping Gen Z take some much-desired space from the digital world?

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Culture and trends

3 reasons why Crocs are winning over Gen Z

Millennials hate Cros. Gen Z love 'em. We answer just why these brightly coloured, customisable shoes are the next big thing with Gen Z.

Alexandra Haider

Image of YoutTube star Emma Chamberlain

Social media, influencer and creator marketing

Who is Youtube’s Emma Chamberlain and why do Gen Z love er?

Emma Chamberlain has come to be one of the world’s most influential people, particularly for Gen Z. Discover exactly why in our blog post.

Image of Aitch holding a Relentless cup and speaking into a microphone

Culture and trends

‘The Aitch-S2’ with Aitch and Relentless | Campaign of the week

Aitch and Relentless' campaign gives away free train tickets this summer to help young adults get to gigs and festivals across the UK.

Image of Maddie Ziegler taking a selfie in a mirror

Authenticity, mental health and fashion: Rise Maddie Ziegler

What can content creators and brands learn from Maddie Ziegler's stratospheric rise in popularity with the Gen Z audience?

Screenshot from the latest Dove ad campaign

Social media, influencer and creator marketing

Campaign of the week: #DetoxYourFeed by Dove

This April, Dove launched #DetoxYourFeed, a new campaign for their Self-Esteem Project. Find out what Dove's campaign means to Gen Z.

Promotional image of the Stranger Things cast

Youth marketing

Stranger Things and Gen Z: Why Gen Z love Netflix’s 80's sci-fi

Gen Z loves 'Stranger Things' for its '80s nostalgia, relatable young cast, and escapism. The show’s retro aesthetics and trending music enhance its appeal

Alexandra Haider

Screenshots of Gen Zer's taking 0.5 selfies

Social media, influencer and creator marketing

Trend alert: 0.5 selfies

The new trend sees Gen Z using the extra-wide lens on their iPhone camera to take distorted, out-of-scale selfies that stand out on social media.

Group of male and female Gen Zers starting down at a camera in a semi-circle

Customer acquisition and CRO

5 tips for improving your youth marketing strategy

Today, we're sharing 5 key actions for youth marketers, from the best channels to communicate with 16-24s to how you can make real cultural impact.

Image still from Starbucks' television ad campaign for 'What's your name?'

Culture and trends

Campaign of the month: ‘What’s your name’ by Starbucks

We look at Starbucks’ ‘What’s Your Name’ campaign which has helped young transgender people feel safe and recognised in their own skin.

Young Gen Z males on their cell phones in a cool location

Youth marketing

The Pion guide to Gen Z buzzwords

Explore Gen Z buzzwords like 'cheugy,' 'softcore,' and 'cluttercore' to enhance your marketing messages and stay current with the latest youth trends.

Group of Gen Zers protesting against fast fashion brands

Customer acquisition and CRO

Has Gen Z cancelled fast fashion?

The question on every fashion marketer’s mind: is fast fashion officially on its way out? Let's find out in today's blog post.