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How Channel 4 Is Winning Gen Z: Inside the Social-First Strategy Behind Channel 4.0

Still treating TV and social as separate strategies? Channel 4 isn't. They win Gen Z audiences through creator culture, data-led content and broadcasting.
Tamara Olori
May 28, 2026
•
min read
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Youth marketing

What’s the deal with April Loan Drop?

Victoria Owen
March 11, 2022
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min read
Customer acquisition and CRO

Know your market: mature students

We often talk about Gen Z students here at Pion - but there are over 250,000 mature students enrolled in the UK. It's time to meet them!
Victoria Owen
March 10, 2022
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min read
Customer acquisition and CRO

Gen Z and retail: what does the future look like for department stores?

Victoria Owen
March 9, 2022
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min read
Social impact

Gen Z and International Women's Day - a deep dive

Victoria Owen
March 8, 2022
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min read
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Customer acquisition and CRO

Influencer marketing for luxury brands

It’s no secret that influencer marketing is the most popular way for brands to engage Gen Z. Here, we look at how this translates to the luxury market.
Victoria Owen
March 4, 2022
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8
min read
Social media, influencer and creator marketing

Does Gen Z actually care about the metaverse?

Victoria Owen
March 3, 2022
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min read
Youth marketing

Last-minute tips for smashing your Welcome Week campaign

Victoria Owen
February 8, 2022
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min read
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Culture and trends

Trend alert | Bimboism

Think the term 'bimbo' is sexist and old school? Think again. Gen Z are rebranding and reclaiming it: introducing Bimboism.
Izzy Hall
February 4, 2022
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2
min read
Culture and trends

All the ways HBO’s Euphoria is influencing Gen Z shopping 

The teen drama has become synonymous with the Gen Z aesthetic. But how has Euphoria become a trendsetter of its own?
Victoria Owen
February 2, 2022
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min read
Youth marketing

Gen Z spending: spring break edition

Victoria Owen
January 26, 2022
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min read
Youth marketing

73% of Gen Z students think the media representation of spring break is inaccurate

Victoria Owen
January 21, 2022
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min read
Social media, influencer and creator marketing

Gen Z and filters: three key stats that you need to know

The majority of Gen Zs can tell if you use a filter on a social media image - and many say filters affect how they see themselves.
Victoria Owen
December 2, 2021
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min read