Youth marketing
min read

A masterclass in creator negotiations: YMS NYC 2024

Published on
February 19, 2024
Last updated
February 20, 2024

What this article covers

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On the 20th and 21st of March 2024, YMS returns for a stateside extravaganza.

Youth Marketing Strategy (YMS) is the event where the future of youth culture is decided. Already in its thirteenth year, YMS is the event for brands with a true passion for youth marketing.

YMS has changed the marketing landscape forever, and we know this year is set to be the biggest yet.

When is YMS NYC taking place?

YMS New York takes place on the 20th and 21st of March 2024. Over 97% of the US’ top 100 advertisers have previously been represented at YMS NYC, whilst 86% of delegates will influence new partnership decisions.

Get more out of YMS by attending a leading masterclass

This year, we’re thrilled to announce an exclusive masterclass held at YMS New York by Meredith Jacobson, the founder of Offscreen Resources.

Meredith Jacobson

Introducing the Creator Negotiations Masterclass…

In this session, Meredith will share the most effective tactics for brand marketers from the perspective of what has worked on the offering and receiving side. 

Takeaways will include: 

  • An understanding of which factors creators take into consideration when negotiating an offer.
  • Insight on when it’s better to ask for rate cards vs. share an offer up front. 
  • Tips for structuring your negotiation so that you leave enough wiggle room to cut down if needed while still getting what you want out of your partnership. 
  • Helpful communication points to ensure that creators feel respected throughout the process, no matter what the offer is. 
  • Interactive exercises with volunteers from the audience.

When does the creator marketing masterclass take place?

The masterclass will take place on day one of YMS (20th March 2024), between 2 and 3pm.

Ready, set, go...

Grab your tickets right here.

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