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Game-changing tactics to level up your marketing

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Why Digital Entertainment Brands Should Win Students Before They Graduate

Student offers are about building customer lifetime value. Digital entertainment brands should invest in students early to create loyal costumers for life.
Anastasia Kefalas
July 14, 2026
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min read
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Youth marketing

6 reasons why YMS is the must-attend youth marketing event of the year

What makes Youth Marketing Strategy (YMS) events so special, and why should it be the number one event in your diary? Well, look no further…
Izzy Hall
January 12, 2024
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min read
Young people looking at their phones.
Customer acquisition and CRO

What is zero-party data and why should your brand care?

Zero-party data is key to your marketing success. Find out exactly what zero-party data is, why it’s relevant for your brand and how we can help.
Alexandra Haider
January 9, 2024
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min read
Social media, influencer and creator marketing

Three ways to reach Gen Z with creator marketing in 2024

Gen Z are always searching for one key metric: authenticity. In this blog, we explore how to leverage creators to win their spending power.
Alexandra Haider
January 5, 2024
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min read
Youth marketing

The best Gen Z marketing campaigns of 2023

A Gen Z campaign round-up to help you stay aware of the competition and learn from the leading marketing strategies of 2023.
Izzy Hall
December 18, 2023
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min read
Culture and trends

Hangover fixes, literary magic and an incredi-Bublé Christmas: marketing moments of the month

Alexandra Haider
December 14, 2023
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min read
gen z happy group of friends
Youth marketing

Ecommerce brands Gen Z loves for holiday shopping

The festive period is the biggest spending period in Gen Z's calendars. And we're here to help you get ahead.
Izzy Hall
December 13, 2023
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min read
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Social impact

Supporting Gen Z: How to tackle loneliness this festive season

We explore how Gen Z are dealing with the darker winter months and share how you, as brands and youth marketers, can help them out.
Izzy Hall
December 5, 2023
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min read
Youth marketing

Decoding The Gen Z Mindset: Hear From The Experts

Victoria Owen
December 4, 2023
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min read
Customer acquisition and CRO

Let’s get digital: Capture Gen Z spend

From how they learn to how they shop, everything Gen Z does is inspired by online content and communities. But how can your brand stand out?
Alexandra Haider
December 4, 2023
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min read
Social impact

Community, identity, culture: The Gen Z soundtrack

Alexandra Haider
November 30, 2023
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min read
Culture and trends

Dancing plums, a #fetch Black Friday & Halloween party FOMO: What got Gen Z talking in October?

Spooky season has been and gone, leaving us with some great pop culture moments and online craziness for Gen Z. Check out the round up...
Alexandra Haider
November 16, 2023
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min read
Youth marketing

Inside the mind of a Gen Z: Key learnings

Gain Gen Z insights from the source, as we reveal the no-holds-barred truths that shape their perspectives and drive our strategies.
Alexandra Haider
November 16, 2023
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min read