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How Channel 4 Is Winning Gen Z: Inside the Social-First Strategy Behind Channel 4.0

Still treating TV and social as separate strategies? Channel 4 isn't. They win Gen Z audiences through creator culture, data-led content and broadcasting.
Tamara Olori
May 28, 2026
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min read
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Youth marketing

10 ways to convince your boss to send you to YMS

Ready to engage with Gen Z powerhouse brands and industry experts, but can't secure budget sign off? We've got you covered...
Alexandra Haider
November 7, 2023
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min read
Youth marketing

What in the Zillennial? A crash course in being born on the cusp

As brands, it’s vital that you keep up with the pace of Gen Z and the social landscape to grow communities and convert shoppers.
Alexandra Haider
November 7, 2023
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min read
A group of Gen Zers are laughing and celebrating at a Christmas party.
Culture and trends

Gen Z’s shopping habits this festive season

Discover how inflation, FOMO, and unique IRL experiences will shape Gen Z’s festive shopping this season.
Alexandra Haider
November 5, 2023
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min read
Youth marketing

Gen Z gifting this festive season

The festive period is THE biggest spending period in Gen Z's calendars. We reveal key data on their spending habits...
Alexandra Haider
November 3, 2023
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min read
Youth marketing

True or False? Unmasking Gen Z's Attitudes To Black Friday & Cyber Monday

Victoria Owen
November 1, 2023
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min read
Series of TikTok screenshots from Tube Girl
Social media, influencer and creator marketing

The rise of Tube Girl: Gen Z's public transport icon

Ever since she made her debut in August 2023, Sabrina Bahsoon (AKA Tube Girl) has been making waves all over the internet.
Alexandra Haider
October 24, 2023
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min read
Two Gen Z females use a laptop for holiday shopping
Customer acquisition and CRO

Driving sales from first click to conversion during Black Friday

Black Friday. One of the biggest shopping days of the year for young people, and as marketers, it’s one of the biggest days of the year for you too!
Izzy Hall
September 28, 2023
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4
min read
Youth marketing

Black Friday and Cyber Monday: What does Gen Z want from brands?

Black Friday has become a shopping bonanza for those looking for the best value. How can your brand capture the spending of those with money to burn?
Alexandra Haider
September 25, 2023
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min read
Youth marketing

Marketing to Gen Z? It's all about subcultures

Explore Gen Z subcultures, discover what's hot right now and how brands can get involved when it comes to marketing strategies.
Izzy Hall
September 25, 2023
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min read
Customer acquisition and CRO

Marketing Black Friday in the Cost of Living Crisis | 5 Ways To Make Your Brand Stand Out

Izzy Hall
September 12, 2023
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min read
Social media, influencer and creator marketing

Using Social Media To Attract, Engage and Retain Gen Z

Victoria Owen
September 11, 2023
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min read
Social media, influencer and creator marketing

De-influencing and content creators: the power of authenticity for Gen Z on TikTok

Take a deep dive into the de-Instagramification of content creators and the new movement taking social media by storm: de-influencing.
Izzy Hall
September 6, 2023
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min read