Using Web3 to engage Gen Z

Male Gen Zer games online in a darkened room
Published by
Izzy Hall
Published on
April 16, 2024
Last updated
April 16, 2024
A 3D spring illustration

Using Web3 to engage Gen Z

Male Gen Zer games online in a darkened room
Published by
Izzy Hall
Published on
April 16, 2024
Last updated
April 16, 2024

We’re trusted by these brands, and many more

Apple's logo
Emirated logo
Asos logo
Booking.com logo
MLB logo
JD Sports logo
Dominos logo
Gymshark logo
Apple's logo
Emirated logo
Asos logo
Booking.com logo
MLB logo
JD Sports logo
Dominos logo
Gymshark logo
Adidas logo
Expedia logo
Boots logo
Prime Student logo
Samsung logo
National Express logo
Greggs logo
Deliveroo logo
Adidas logo
Expedia logo
Boots logo
Prime Student logo
Samsung logo
National Express logo
Greggs logo
Deliveroo logo

Gen Z is an era-defining generation: They’re shaking up how we communicate, shop and work. There’s no doubt about it - the future
is in their hands.

So why is this generation of students so important
to youth marketers? Taking the time to understand what’s important to students will empower brands
to launch carefully crafted campaigns, boost engagement (and spending!), and gain loyal and lasting customers.

In this snapshot, we’ll be looking at Web3, an area that’s still a scary subject for many marketers (and Gen Z-ers). To summarise,Web3 is an umbrella term for the decentralized web - something that allows a more straightforward, fluid, and secure exchange between users and apps.

Supported by contributions and exclusive data cherry picked from Pion’s Youth Marketing Strategy NYC festival, as well as Pion insights, this is a crash course to the world of Web3.