Izzy Hall

Izzy (she/her) predominantly works on creating content for reports, blogs, and other platforms/channels in order to share the latest youth insights and hottest Gen Z trends. Izzy’s passion for storytelling and giving Gen Z a voice began when she was at university, where she was Editor of The Newcastle Tab. Before joining the team at Pion in 2021, Izzy previously worked in Communications for Bettys & Taylors of Harrogate (the tasty home of Yorkshire Tea and Fat Rascals), where she worked on a number of environmental, social mobility and community projects. Outside of work, Izzy reads a lot of fiction, listens to too much Kate Bush, and spends her money on pastries in Manchester.

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Customer acquisition and CRO

How to increase brand awareness to boost sales with Gen Z

Sharing how you can supercharge your marketing strategies, increase brand recognition, and raise brand awareness. Plus, juicy case studies and stats.

Youth marketing

Attracting Gen Z talent and growing brand love: Q&A with Zara Easton, LinkedIn

We catch up with LinkedIn's Zara Easton about Gen Z's work ethic, growing brand love, and how employers can widen their talent pools.

Harnessing the power of martech to drive your youth marketing strategy

Customer acquisition and CRO

Harnessing the power of martech to drive your youth marketing strategy

We share some of the key martech trends to be aware of, explore how the industry can further your marketing efforts, and highlight some key sessions at YMS 2024

LGBTQ+ marketing and Gen Z: How inclusive marketing can drive your commercial goals

LGBTQ+ marketing and Gen Z: How inclusive marketing can drive your commercial goals

Exploring Gen Z's relationship with LGBTQ+ issues and how this impacts their spending, from the power of social media to how you can reach your commercial goals

Championing inclusivity, the power of authenticity, and engaging Gen Z: Q&A with Dorothy Oduguwa

Championing inclusivity, the power of authenticity, and engaging Gen Z: Q&A with Dorothy Oduguwa

We catch up giffgaff's Dorothy Oduguwa about the power of authenticity, how to support Gen Z, and the importance of accountability.

How to capture students' spend with product samples

Customer acquisition and CRO

How to capture students' spend with product samples

We discuss the challenges faced by brands when trying to capture the attention of Gen Z and highlight the power of sample marketing when engage students.

7 key learnings from Pion's YMS NYC 2024 event

Youth marketing

7 key learnings from Pion's YMS NYC 2024 event

YMS is the event where the future of youth culture is decided. In this post, we share key takeaways and learnings from Pion's YMS NYC event.

TikTok Shop, creative content, and engaging Gen Z: Q&A with Vic Banham, Antler Social

Youth marketing

TikTok Shop, creative content, and engaging Gen Z: Q&A with Vic Banham, Antler Social

We catch up with Vic Banham, CEO and Director at Antler Social, about all things TikTok, including TikTok Shop, music rights, trends, and the platform's future.

How to engage Gen Z by harnessing the power of community

Youth marketing

How to engage Gen Z by harnessing the power of community

Understanding the dynamics of Gen Z’s engagement with communities is crucial for marketers wanting to build brand awareness. In this blog, we share our top tips

Offline adventures: The resurgence of IRL experiences among Gen Z

Youth marketing

Offline adventures: The resurgence of IRL experiences among Gen Z

We explore the evolving attitudes of Gen Z toward IRL experiences and look at how you can tap into the preferences of this dynamic demographic.

How to capture the hearts and minds of Gen Z with your product

Customer acquisition and CRO

How to capture the hearts and minds of Gen Z with your product

We share key learnings from MMR Research, discuss the importance of innovation, and look at how brands can capture the hearts and minds of Gen Z with products.

How to choose the best influencer for your marketing campaign

Social media, influencer and creator marketing

How to choose the best influencer for your marketing campaign

We take a deep dive into the world of influencer marketing, share our top tips, and hear from Pion’s Head of Influencer Marketing, Ruby Soave.