Using creator marketing to engage Gen Z

Gen Z creator films a TikTok whilst showcasing a make-up palette.
Published by
Izzy Hall
Published on
April 16, 2024
Last updated
April 16, 2024
A 3D spring illustration

Using creator marketing to engage Gen Z

Gen Z creator films a TikTok whilst showcasing a make-up palette.
Published by
Izzy Hall
Published on
April 16, 2024
Last updated
April 16, 2024

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Creator marketing, one of the best ways to connect with Gen Z. Content creators have spent time building their communities – they know their audiences better than anyone else, and know how to influence sales.

Their expertise allows them to guide the buyer through every stage of the journey: whether that’s creating organic content, populating social media feeds or putting their hosting skills to the test through a TikTok live stream.

In this snapshot, we’ll explore why your brand needs to invest time and money in creator marketing, sharing top tips for running a successful strategy. The content is supported by contributions and exclusive data cherry picked from Pion’s
Youth Marketing Strategy NYC festival, as well as Pion insights.

This is a must-read guide for any youth marketer wanting
to connect with this generation, make a positive difference in their lives, and convert that engagement into spending.