The ultimate guide to Gen Z

Gen Z female in glasses working at a desk with a laptop and a cell phone nearby.
Published by
Izzy Hall
Published on
April 16, 2024
Last updated
April 16, 2024
A 3D spring illustration

The ultimate guide to Gen Z

Gen Z female in glasses working at a desk with a laptop and a cell phone nearby.
Published by
Izzy Hall
Published on
April 16, 2024
Last updated
April 16, 2024

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Born between 1996 and 2010, the cohort we call Generation Z is growing up.

With around 2 billion Gen Zs worldwide, they’re now a bigger generational cohort than Millenials - and the most mature are carving out their financial independence right now. With a spending power of $44 billion - which grows to $600 billion when you consider the influence they have on their parents - Gen Z is the future.

It's time to get to know them better. In this guide, we’ll be sharing key stats and tips to help you get to know Gen Z, from their spending habits to their online engagement.