The ultimate guide to Gen Z

Born between 1996 and 2010, the cohort we call Generation Z is growing up. With around 2 billion Gen Zs worldwide, they’re now a bigger generational cohort than Millenials - and the most mature are carving out their financial independence right now. With a spending power of $44 billion - which grows to $600 billion when you consider the influence they have on their parents - Gen Z is the future.

It's time to get to know them better. In this guide, we’ll be sharing key stats and tips to help you get to know Gen Z, from their spending habits to their online engagement.