Supercharge your Gen Z affiliate marketing

Male and female couple relaxing on a bench in a vibrant park with orange and green trees.
Published by
Izzy Hall
Published on
April 16, 2024
Last updated
April 16, 2024
A 3D spring illustration

Supercharge your Gen Z affiliate marketing

Male and female couple relaxing on a bench in a vibrant park with orange and green trees.
Published by
Izzy Hall
Published on
April 16, 2024
Last updated
April 16, 2024

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JD Sports logo
Dominos logo
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Boots logo
Prime Student logo
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Consumer shopping habits have changed in recent years. The last-click attribution model is no longer the most important measure of performance marketing.

Now, affiliate marketers should be concerned with the complete, end-to-end journey - before and after purchase…

And to do this, having a detailed understanding of what’s important to Gen Z and why is vital.

This unmissable guide for performance marketers explores key topics including:

  • I don’t Google, I TikTok
  • The return of long-form content
  • The rise of the nano-influencer
  • Welcome to ‘edu-tainment’
  • Deals and discounts drive loyalty