Consumer shopping habits have changed in recent years. The last-click attribution model is no longer the most important measure of performance marketing.

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Now, affiliate marketers should be concerned with the complete, end-to-end journey - before and after purchase…

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And to do this, having a detailed understanding of what’s important to Gen Z and why is vital.

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This unmissable guide for performance marketers explores key topics including:

• I don’t Google, I TikTok
• The return of long-form content
• The rise of the nano-influencer
• Welcome to ‘edu-tainment’
• Deals and discounts drive loyalty