Students and the rising cost-of-living: Sector report (UK)

A happy Gen Z female student with a backpack, smiling brightly.
Published by
Izzy Hall
Published on
April 16, 2024
Last updated
April 16, 2024
A 3D spring illustration

Gen Z haven’t had an easy few years - they’ve experienced wars, climate change, and pandemics. For better or for worse, they’ve grown up with social media at their fingertips. And now, to top it all off, they’re navigating early adulthood amidst a cost-of-living crisis. 

In 2023, we saw young people struggling to pay for necessities, let alone luxuries.

But what about now, in 2024? And how are the spending habits affected? In this report, we take a deep dive into the data, exploring student spending habits across five key sectors and sharing how brands can continue to tap into the student market, despite rising inflation.