How travel brands can leverage TikTok to grow sales

Two Gen Z-ers enjoying travel on summer vacation
Published by
Izzy Hall
Published on
April 16, 2024
Last updated
April 16, 2024
A 3D spring illustration

Summer is on the horizon and Gen Zers are already starting to plan their dream holidays - in fact, #TravelTikTok currently has 57.6B views on TikTok. 

TikTok hosts millions of videos sharing unique traveling experiences, exciting ideas, and cheap holiday destinations. The platform is feeding their wanderlust and the world is their oyster…

But how can you tap into these unlimited opportunities and use TikTok to drive conversions?