How to future-proof your brand for Gen Zalpha: Meet the parents

Three happy Gen Zalpha females sitting on a bench, smiling and enjoying each other's company.
Published by
Izzy Hall
Published on
April 16, 2024
Last updated
April 16, 2024
A 3D spring illustration

There’s a new generation in town, and they’re here to shake things up. Introducing: Gen Zalpha.

A hybrid generation of Gen Z and Gen Alpha, Gen Zalpha are between 9-14-years-old. They’re digitally fluent and have grown up online, meaning that their ideas and inspiration come from across the world. But what does this mean for brands?

Well, we're here to provide you with the exclusive scoop: We've spoken to over 2,000 on Zalpha's parents born between 1990-2000, and in this report, we’ll uncover key pain points when it comes to engaging this young and influential generation and provide actionable takeaways using exclusive data.