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There’s a new generation in town, and they’re here to shake things up. Introducing: Gen Zalpha.
What years were Zalpha born in?
A hybrid generation of Gen Z and Gen Alpha, Zalphas are between 9-14-years-old. They’re tech savvy (nay, digitally fluent) and have grown up online, meaning that their ideas and inspiration come from across the world. But what does this mean for brands and the future of youth marketing? And how can you futureproof your marketing strategies?
Did you know…
- 52% of Zalphas are already showing a preference for brands
- 43% have unsupervised access to social media platforms
- 66% of Zalphas ask their parents/guardian to buy something if it’s from a brand they like
- 74% of Zalpha parents believe it’s important for their children to be involved in purchases for the household
- 42% of Zalpha parents say dining and ordering take-out purchases are mostly influenced by their children
We're here to provide you with the exclusive scoop: We've spoken to over 2,000 of Zalpha's parents born between 1990-2000, and in this report, we’ll uncover key pain points when it comes to engaging this influential generation and provide actionable takeaways using exclusive data to help you understand their (or their parents’!) purchasing decisions.
In this report, we discuss:
- Who are Gen Zalpha?
- Financing spending intent: Who are Zalpha’s parents?
- Gen Zalpha x technology
- The social generation
- Securing Zalpha’s purchasing intent
- The spending journey