How food & drinks brands can capture Gen Z's spend

Two Gen Z females standing on sidewalk, holding drinks.
Published by
Izzy Hall
Published on
April 16, 2024
Last updated
April 16, 2024
A 3D spring illustration

If there’s one thing Gen Z loves, it’s food and drink. From a cheeky Nandos to a Caffè Nero study session, this is a sector that’s at the very heart of many students’ relationships.

But in an overcrowded market, how can you stand out and secure students’ spend?

In this snapshot, we’ll be exploring key themes within the sector, exploring spending habits and shedding light on how you can boost Gen Z engagement.

We’ll also be pulling on case studies from Student Beans, Pion’s student discount and verification technology.