If there’s one thing Gen Z loves, it’s food and drink. From a cheeky Nandos to a Caffè Nero study session, this is a sector that’s at the very heart of many students’ relationships.

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But in an overcrowded market, how can you stand out and secure students’ spend?

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In this snapshot, we’ll be exploring key themes within the sector, exploring spending habits and shedding light on how you can boost Gen Z engagement.

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We’ll also be pulling on case studies from Student Beans, Pion’s student discount and verification technology.

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