Gen Z loves food brands, but are they willing to pay for it?
Food and drinks are the sector Gen Z engages with most, but this generation is watching their pockets and needs a compelling reason to spend their money.
Emily Jean-Mary · 15 October 2026
Pion blog
Game-changing tactics to level up your marketing.
Greggs x Student Beans: How a bus tour won Freshers’ loyalty
How Greggs and Student Beans turned Freshers Week chaos into real student loyalty with a branded bus tour and what brands can learn from it.
Carla Pelosoff · 19 October 2026
Gen Z’s practical approach to personal finance: How businesses are marketing convenience into value
Personal finance might not be as flashy or buzz driven as fashion or entertainment, but it is vital to everyday life; making it a crucial market for Gen Z.
Amelia Lisco · 14 October 2026
What fashion Gen Z marketing looks like in 2027
Gen Z shopping habits in fashion are rapidly changing as time passes. Learn how Gen Z discovers and buys from fashion brands.
Emily Jean-Mary · 12 October 2026
Student Shopping Nights: How Pion brought Freshers Weeks to life
Inside Pion’s Student Shopping Nights: how the Leeds activation brought Cult Beauty, Greggs and Monzo to thousands of new students this Freshers.
Carla Pelosoff · 28 September 2026
Why emerging brands should target students
Students are one of the most important consumer groups today. Learn why they matter to emerging brands and how to effectively reach and retain them.
Emily Jean-Mary · 28 September 2026
Why targeting students is the smartest growth move for UK software brands
Winning software brands in the UK are turning to student discounts to cut acquisition costs, protect margin, and build lifelong customers.
Carla Pelosoff · 22 September 2026
Black Friday fatigue? Here’s how to win young shoppers anyway
Black Friday interest is fading, but students are searching harder than ever. The surprising truth about what young shoppers actually want.
Carla Pelosoff · 7 September 2026
How to set up a free student discount program (without stretching your budget)
Emerging brands are often overspending on ads for little impact. Here’s how to set up a student discount program for free and capture new loyal customers.
Carla Pelosoff · 26 August 2026
Why winning students is one of software’s most undervalued growth strategies
Software brands that win students today are better positioned to win tomorrow’s professionals, and it starts with offering exclusive student pricing.
Anastasia Kefalas · 20 August 2026
How to stand out and maximize ROI this Black Friday and Cyber Season
The biggest BFCM challenge? Standing out and proving ROI. See how Levi’s, Pizza Hut & Logitech cut through the noise with timely exclusive student deals.
Carla Pelosoff · 17 August 2026
What actually drives repeat Gen Z visits at fast food chains?
How do Greggs, McDonald’s, and Subway top the charts with 16–24 year olds? Here’s what actually makes them stand out from other fast food brands.
Carmen Bunker · 13 August 2026
From TikTok to trolley: Mapping the real path-to-purchase for UK Gen Z fashion shoppers
How does Gen Z actually shop for fashion in the UK? We map out the path from TikTok discovery to checkout, and where brands lose them.
Carmen Bunker · 10 August 2026