Carla Pelosoff

Trust goes both ways: how can Gen Z become a loyal customer of your brand if you are not loyal to the values you claim to share with them?

Despite facing uncertain economic conditions, Gen Z’s spending has increased. They're saying “f*ck it.” And smart brands like Monzo are listening.

How can brands be a useful companion in young people’s lives? Here's what brands can learn from ChatGPT.

Retargeting Gen Zalpha without understanding how they respond online is ineffective. Savvy performance marketers need to grow or risk becoming irrelevant.

Despite leading political and environmental movements around the world, Gen Z is the most socially segregated generation so far. So how do brands fit in?