Carla Pelosoff

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Why Gen Zalpha is Not Responding to Your Retargeting (and 5 Ways to Make Them Click)
Youth marketing

Why Gen Zalpha is Not Responding to Your Retargeting (and 5 Ways to Make Them Click)

Retargeting Gen Zalpha without understanding how they respond online is ineffective. Savvy performance marketers need to grow or risk becoming irrelevant.
Carla Pelosoff
June 12, 2025
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min read
The Great Gender Divide: How Brands Fit Into Gen Z’s New Ideological Reality
Social impact

The Great Gender Divide: How Brands Fit Into Gen Z’s New Ideological Reality

Despite leading political and environmental movements around the world, Gen Z is the most socially segregated generation so far. So how do brands fit in?
Carla Pelosoff
June 11, 2025
•
min read