Diversity and inclusivity: Focusing on gender and identity

Three Gen Zers posing by a brick wall, radiating confidence and friendship.
Published by
Izzy Hall
Published on
July 3, 2024
Last updated
July 3, 2024
A 3D spring illustration

Diversity and inclusivity: Focusing on gender and identity

Three Gen Zers posing by a brick wall, radiating confidence and friendship.
Published by
Izzy Hall
Published on
July 3, 2024
Last updated
July 3, 2024

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Apple's logo
Emirated logo
Asos logo
Booking.com logo
MLB logo
JD Sports logo
Dominos logo
Gymshark logo
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Expedia logo
Boots logo
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National Express logo
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Adidas logo
Expedia logo
Boots logo
Prime Student logo
Samsung logo
National Express logo
Greggs logo
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This report looks at important discourses that have been happening recently, and isn’t afraid to ask the big questions.

Which brands embody diversity and inclusivity, and which support their LGBTQ+ employees and consumers? What does Gen Z expect to see in places of work and education? And, perhaps most importantly, how can your brand avoid performative diversity and make real, systemic change?

Throughout the report, you’ll find insights from our exclusive Pion survey, which surveyed over 1,000 young people ages 16-24-years-old, as well as hearing directly from our Gen Z contributors. A particular thanks go to The Prince’s Trust, whom we have partnered with for this report and worked with closely.

In this report, you'll learn:

  • Which brands do Gen Z love for their diversity?
  • What does Gen Z expect in places of work and education?
  • How brands can avoid performative diversity and inclusion
  • Key takeaways