Digital marketing: Your accessibility checklist

Three friends using a smartphone together on a couch; one has a prosthetic leg. a bowl of popcorn and an additional smartphone are on the table.
Published by
Izzy Hall
Published on
April 25, 2024
Last updated
April 25, 2024
A 3D spring illustration

Accessible and inclusive marketing refers to the practice of making campaigns, materials, and strategies accessible to everyone. 

As marketers, your goal should be to remove all barriers to ensure that everyone has equal and easy access to your brand and marketing, regardless of background or ability. 

To help you on your way, we’ve created this checklist with some key pointers that you should be aware of when creating your digital marketing and content.