Digital marketing: Your accessibility checklist

Three friends using a smartphone together on a couch; one has a prosthetic leg. a bowl of popcorn and an additional smartphone are on the table.
Published by
Izzy Hall
Published on
July 3, 2024
Last updated
July 3, 2024
A 3D spring illustration

Digital marketing: Your accessibility checklist

Three friends using a smartphone together on a couch; one has a prosthetic leg. a bowl of popcorn and an additional smartphone are on the table.
Published by
Izzy Hall
Published on
July 3, 2024
Last updated
July 3, 2024

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Accessible marketing refers to the practice of making campaigns, materials, and strategies accessible to everyone. It’s vital not only for diversity and inclusivity, but also for attracting Gen Z 

Why is accessibility in digital marketing important?

In the world of youth marketing, our goal should be to remove all barriers to ensure that everyone has equal and easy access to brands and marketing, regardless of background or ability. 

In this checklist, you’ll learn how to:

  • Improve the user experience
  • Make your content more compatible with screen readers
  • Create accessible content 
  • Make your content more accessible for people with disabilities