The most influential brand ranking of 2026. Discover the top 100 U.S brands winning the hearts, minds & wallets of Gen Zalpha.
The definitive guide to Gen Zalpha loyalty, spending, and value across the U.S. Uncover where your brand ranks across the top 100 and your sector.
.jpg)
What’s in store:
Explore the top 100 youth brands of 2026
Your ultimate competitive benchmark.
Big Surprises
The most-loved brand didn't win through new products; they won with cultural relevance and a ‘Zero Hate’ score.
Unlock the ‘love vs. spend’ secrets
The truth behind what Gen Zalpha says they want, versus what they actually buy.
Sector Shock
The surprising sector that is winning Gen Zalpha and the soft cuddly toy that has outranked the tech giant!
PION100 U.S has arrived
Key finding's unlocked
.png)
5 sentiments
Pion's panel of 2000 young people asked...Do they love, like, dislike, hate or have no feeling to your brand...
4 unique persona's identified
Discover the 75% of Gen Zalpha who are budget-conscious—and how to win them over with value, not just prestige.
PION100 sector deep dives coming soon
Be the first to receive our sector deep dives to uncover the what Gen Zalpha think towards your industry!