21st May 2026

What to expect

Take a look at what we've got planned for YMS 2026

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What's in store at YMS 2026?
Full agenda coming soon!
9:30am - 4pm

Trends & culture

Culture moves fast - discover who's shaping it. Dive into the world of music, sport, gaming and social change to uncover why youth culture drives influence, sets trends and should sit at the heart of every impactful campaign.

9:30am - 11am

Student Marketing

Want to cut through on campus? This track breaks down what’s working in student marketing today and how brands can show up in ways that students value.

Across the day

Roundtable discussions 

Engage in high-value roundtable discussions and networking with fellow marketing leaders across fashion, health & beauty and food & drink.

11:30am - 1pm

Shopping & Loyalty

How young people shop, spend and stay loyal is evolving. This track explores the behaviours, platforms and values shaping shopping habits today and how brands can earn loyalty in a world of choice and constant influence.

2pm - 3:30pm

Social Media

Algorithms change and audiences evolve. This track keeps you ahead. Discover smarter ways to build, measure and grow youth communities across today’s most influential social platforms.

3:30pm - 5pm

Creators Lounge

Understand how creators are shaping culture and commerce and sharpen your creator marketing approach with a savvy youth audience.

Plus peer to peer learning and networking across the day.

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