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Why Digital Entertainment Brands Should Win Students Before They Graduate

Student offers are about building customer lifetime value. Digital entertainment brands should invest in students early to create loyal costumers for life.
Anastasia Kefalas
July 14, 2026
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min read
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gen z autumn halloween
Culture and trends

Go big, ghoul home: why Gen Z loves fall and halloween

For many, fall isn’t just a season: it’s an aesthetic, a feeling and, well, a way of life. But why exactly do Gen Z love this time of year so much?
Alexandra Haider
September 30, 2024
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min read
Two Gen Z friends hang out in an outdoor park. One, in a purple t-shirt and glasses, smiles while talking on the phone. The other, wearing a light blue hoodie, listens attentively. A skateboard is visible on the ground, with trees and buildings in the background.
Culture and trends

Supporting Gen Z during Black History Month

October marks the start of Black History Month in the UK. In this blog, we'll be discussing what Gen Z wants to see from their workplaces during this time.
Izzy Hall
September 30, 2024
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min read
gen z discounts laughing
Customer acquisition and CRO

My student discount isn’t getting the uptake I want: how can I promote it?

Discount isn’t getting the uptake you’d hoped for? Let's turn things around.
Alexandra Haider
September 25, 2024
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min read
man stressed
Customer acquisition and CRO

My content marketing team is stretched: how can I outsource better results?

When you’re juggling multiple projects and struggling to catch them all, quality of work inevitably takes a hit. Outsourcing with Pion is your solution.
Alexandra Haider
September 25, 2024
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min read
taylor swift gen z pop
Youth marketing

Memes, politics and Taylor Swift: The 'Cruel Childless Cat Lady' effect

Taylor Swift's recent endorsement of Kamala Harris for president has made news, but it's not just her political views that have people talking.
Alexandra Haider
September 20, 2024
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min read
code tracking
Customer acquisition and CRO

What is code tracking and why does it matter?

Tracking codes are more than just monitoring transactions; it’s about ensuring every sale is accounted for. Here's how you can see the full potential.
Alexandra Haider
September 3, 2024
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min read
A Gen Z woman in an orange sweater holds a credit card and a tablet, smiling as she manages her small business online in a stylish, loft-like workspace.
Customer acquisition and CRO

How small businesses can increase sales using student discounts

We explore what Gen Z loves about small businesses, dive into the world of gated offers, and share how Pion’s verification can help you boost your sales. 
Izzy Hall
August 28, 2024
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min read
A Gen Z girl listens to music through white headphones, captured in a vivid orange and blue light, blending modern vibes with the retro feel of a cassette tape.
Youth marketing

Gen Z tunes into nostalgia: Why cassette tapes are making a comeback

But in a world of Spotify and Apple Music, why are cassette tapes making a comeback? We discuss the nostalgia driving this trend and what brands can learn.
Izzy Hall
August 28, 2024
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min read
gen z laughing friends
Youth marketing

The ultimate guide to Gen Z

Poised to be the biggest cohort of spenders the world has ever known, Gen Z is a generation you should not ignore. Learn everything you need to know.
Alexandra Haider
August 23, 2024
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min read
A person with braided hair smiles while holding multiple luxury shopping bags outside a store, embodying the vibrant spirit of Gen Z.
Youth marketing

How to unlock Gen Z's luxury spending power

We dive into the world of Gen Z’s spending habits and share how luxury brands can capture the attention of Gen Z.
Izzy Hall
August 23, 2024
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min read
A diverse panel of four individuals engaged in a discussion about youth marketing at an event, with a purple-lit background. One panelist is holding a tablet, while another speaks into a microphone. A screen displaying names of participants is partially visible on the right.
Youth marketing

YMS NYC: Our first speakers have landed

YMS NYC is a must-attend event for marketers in the US. In this blog, we reveal our first speakers and highlight some of the great sessions on offer. 
Izzy Hall
August 21, 2024
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min read
brat pop star gen z
Culture and trends

Brat summer proves once again that it's all about the aesthetic for Gen Z

Since Charli XCX released Brat, it’s gone beyond an album. It’s gone beyond marketing. It's now a whole cultural movement. Why do Gen Z love it so much?
Alexandra Haider
August 14, 2024
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min read