View all resources

Pion blog

Game-changing tactics to level up your marketing

girl watching tv laughing

How Channel 4 Is Winning Gen Z: Inside the Social-First Strategy Behind Channel 4.0

Still treating TV and social as separate strategies? Channel 4 isn't. They win Gen Z audiences through creator culture, data-led content and broadcasting.

A 3D headphone icon

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

three girls laughing together enjoying their time

Social media, influencer and creator marketing

The top digital trends Gen Z is embracing in 2024

Gen Z has been the pioneer generation for heading social trends – what do you need to know?

Alexandra Haider

A person sits in a chair holding a drink and taking a selfie with a smartphone, against a brick wall decorated with various neon signs, including "ROCK STAR," a bat, a cat, a cactus, and a rainbow.

Youth marketing

Hauls and their value in Gen Z marketing

Discussing Gen Z's obsession with haul videos, exploring some winning case studies, and sharing how we can help you supercharge your Gen Z advertising.

sign about small business shopping local

Customer acquisition and CRO

Why do small businesses need to prioritize targeting Gen Z?

Whilst you might think Gen Z are the most loyal to the biggest brands, hope should not be lost for small businesses. Learn how you can supercharge sales.

Alexandra Haider

voting sticker USA

Youth marketing

Gen Z's role in future political change

Read on to learn more about Gen Z’s role in future political change, and how you can leverage these insights for success.

Alexandra Haider

A diverse group of smiling, young Gen Alpha and Gen Z friends take a close-up outdoor selfie, with sunlight shining behind them.

Youth marketing

Everything you need to know about Gen Zalpha: Unlock the next generation of consumers

Ready to find out exactly who this generation is? In this blog, we’ll be sharing exclusive insights, data, and research, picked directly from the source.

A diverse group of young people standing together, each engrossed in their phones.

Youth marketing

5 steps to optimize your Gen Z content marketing strategy

Walking you through the key steps to audit, plan, and optimize your Gen Z content marketing strategy. Packed full of tips and actionable takeaways.

alt= Three people hold sparklers in front of an American flag. Their faces are partially out of frame, and they are dressed in casual clothing.

Culture and trends

4th of July: a big spending period for Gen Z

The 4th of July is almost with us. What can you expect from this holiday – and how exactly do Gen Z celebrate?

Alexandra Haider

Two female and one male Gen Zers at night, turning to the camera and laughing.

Customer acquisition and CRO

How to find new customers and increase sales

From unpicking the data to finding new customers, we unpack your problems and offer solutions, focusing specifically on verification and advertising.

A group of four young people posing for a picture. Three are sticking their tongues out and one is smiling at the camera.

Youth marketing

The ultimate guide to Gen Z and inflation

We dive into the data and hear directly from Gen Z as we discuss the rising cost-of-living and how Gen Z's spending habits are impacted.

Group of young boys sat on a football pitch, laughing and joking around.

Youth marketing

How to future-proof your brand for Gen Zalpha: Meet the parents

We look at how you can engage Gen Zalpha - the next generation of consumers - and provide data and takeaways to futureproof your brand.

Four Gen Z women holding drinks as they laugh and smile.

Youth marketing

Black Friday & Cyber Monday: Gen Z Spending Habits

Your one-stop shop for everything you need to know about Black Friday and Cyber Monday (BFCM), including exclusive insights and case studies.

alt= A person holds a smartphone, capturing a photo of two people standing and raising their arms indoors.

Social media, influencer and creator marketing

You've gone viral: what next?

Congrats! Your brand has gone viral. The real challenge begins here: how do you sustain the momentum for your long-term marketing strategy?

Alexandra Haider