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Game-changing tactics to level up your marketing

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How Channel 4 Is Winning Gen Z: Inside the Social-First Strategy Behind Channel 4.0

Still treating TV and social as separate strategies? Channel 4 isn't. They win Gen Z audiences through creator culture, data-led content and broadcasting.

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Sustainability, reselling, and second-hand shopping: Gen Z's biggest obsession

What Gen Z says goes, and sustainability is on the rise. But how did this happen? Why does Gen Z move in such a hivemind? And how can brands get involved?

A Gen Z woman in a cap talking on a cell phone.

Youth marketing

The TikTok generation: Why aesthetics are so important for Gen Z marketing

Aesthetics are hugely important when it comes to Gen Z’s purchasing decisions. But what’s the secret to success and how can brands get involved?

A Gen Z woman sitting at a table with a laptop.

Customer acquisition and CRO

The best cart abandonment solutions for Gen Z

We dive into the world of shopping cart abandonment and conversion rate optimization, tackling your problems and providing you with the solutions.

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Youth marketing

Youth trends and the future of Gen Z marketing: Key tips and insights

We celebrate the opening day of Pion's YMS event and explore data from our Youth Trends Report.

Alexandra Haider

Culture and trends

Gen Zers are racking up credit card debt and brands need to step up

We look at Gen Z's shopping habits and explore the impact of high inflation, debt, and BNPL schemes.

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Youth marketing

10 Gen Z stats that will blow your mind

Ahead of launching our 2024 Youth Trends Report, get ready to take a deep dive into some of the hottest data...

Alexandra Haider

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Social media, influencer and creator marketing

Enable your brand with data-driven long-tail influencer marketing

We dive into the long-tail versus macro influencer debate, celebrate the power of data, and share how you can supercharge your influencer marketing.

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Customer acquisition and CRO

How to increase brand awareness to boost sales with Gen Z

Sharing how you can supercharge your marketing strategies, increase brand recognition, and raise brand awareness. Plus, juicy case studies and stats.

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Youth marketing

Attracting Gen Z talent and growing brand love: Q&A with Zara Easton, LinkedIn

We catch up with LinkedIn's Zara Easton about Gen Z's work ethic, growing brand love, and how employers can widen their talent pools.

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Customer acquisition and CRO

Harnessing the power of martech to drive your youth marketing strategy

Discover the key martech trends to be aware of, how the industry can further your marketing efforts, and hear some highlights from key sessions at YMS 2024

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LGBTQ+ marketing and Gen Z: How inclusive marketing can drive your commercial goals

Exploring Gen Z’s relationship with LGBTQ+ issues and how this impacts their spending habits.

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Youth marketing

Are Gen Z using AI as much as we think they are?

In today's world, AI is everywhere: it’s become an unavoidable topic and a key part of our day-to-day existence. But how are Gen Z interacting with AI?

Alexandra Haider