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How Channel 4 Is Winning Gen Z: Inside the Social-First Strategy Behind Channel 4.0

Still treating TV and social as separate strategies? Channel 4 isn't. They win Gen Z audiences through creator culture, data-led content and broadcasting.
Tamara Olori
May 28, 2026
•
min read
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Youth marketing

A crash course in Gen Z humor

Victoria Owen
November 25, 2021
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min read
Social media, influencer and creator marketing

Gen Z role models: the rising stars

Victoria Owen
November 24, 2021
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min read
Youth marketing

Gen Alpha: what we know so far about the next generation

Victoria Owen
November 23, 2021
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min read
Youth marketing

Revealed: 86% of Gen Zs get their news from social media

Victoria Owen
November 22, 2021
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min read
Social impact

Gen Z role models that changed the game: activists and figureheads

Victoria Owen
November 18, 2021
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min read
Group of young people protesting in the streets
Social impact

Gen Z activists: How are young people protesting?

76% of Gen Z have posted on social media about a cause they care about. And the act of protesting has been given an overhaul by this generation.
Izzy Hall
November 18, 2021
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5
min read
Image of a young male wearing a denim jacket and looking moodily at the camera
Customer acquisition and CRO

5 things Gen Z wishes brands would stop doing

Who better to highlight the marketing faux pas to avoid than Gen Z themselves? Here are five common mistakes that marketers make.
Victoria Owen
November 13, 2021
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6
min read
Group of Gen Zers protesting with placards
Social impact

What causes are important to young people?

Gen Z is a generation that is really engaged in social causes. But what causes are important to them? Find out in our latest blog.
Izzy Hall
November 12, 2021
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6
min read
Culture and trends

The tabloid “circle of shame” is still a reality for Gen Z - it just looks a little different

Victoria Owen
November 10, 2021
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min read
Social impact

What is blackfishing - and how are Gen Zs reacting?

Victoria Owen
October 25, 2021
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min read
Youth marketing

Gen Z in numbers - Aussie student income, outgoing and more

Victoria Owen
October 21, 2021
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min read
Youth marketing

Gen Z students have inherited an unsafe nightlife culture - and it needs to change

As the country reacts to worrying reports of spiking at student club nights, Gen Z students are fighting back.
Victoria Owen
October 21, 2021
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min read