Youth marketing
min read

Elevate your Gen Z marketing game: New sessions unveiled for YMS NYC 2024!

Published on
February 1, 2024
Last updated
February 20, 2024

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The biggest youth marketing festival is back in a matter of months...

What is YMS?

Youth Marketing Strategy (YMS) is the event where the future of youth culture is decided. In its thirteenth evolution (where does the time go!?), YMS New York is the only event to attend for brands with a true passion for youth marketing.

YMS has changed the marketing landscape forever, and we know this year is set to be the biggest yet.

When is YMS NYC taking place?

YMS New York takes place on the 20th and 21st of March 2024. Over 97% of the US’ top 100 advertisers have previously been represented at YMS NYC, whilst 86% of delegates will influence new partnership decisions.

Who and what is on the agenda for YMS NYC 2024?!

New speakers and sessions have officially landed. Let's get you up to speed...

Check out our latest speakers...

Sarah Denby, UN Women

Sara Denby is Head of the Unstereotype Alliance Secretariat at UN Women in New York. Previously, Sara spent 18 years working with some of the world’s largest ad agency networks and heavyweight consumer brands such as Saatchi & Saatchi and BBDO.

Brad Hoos, Chief Growth Officer at The Outloud Group

Brad Hoos

Brad Hoos is the CEO of The Outloud Group, a high-growth 70-person influencer marketing agency. Outloud works across digital platforms to create & execute influencer campaigns to deliver measurable results for their brand partners

Mike Benedosso, Global Strategy & Partnerships at YouTube

Mike Benedosso — YMS NYC

Mike Benedosso leads YouTube's global partnerships strategy for influencer marketing agencies, supporting those who bridge the gap between creators and brands and enabling all to be successful on YouTube.

Jill Keiser, VP of Integrated Marketing at WinkyLux

Jill Keiser - VP of Integrated Marketing (Digital, Social & Product  Marketing) - Winky Lux | LinkedIn

Jill Keiser has over 15 years of experience in marketing and brand strategy. Jill began their career in 2004 as an Associate Marketing Manager at Clarins, where they were responsible for developing marketing campaigns and coordinating with the international marketing team.

Josh Penny, Director of Social Impact at Hinge

Josh Penny - Hinge | LinkedIn

Josh Penny is an impact strategist working at the intersection of brand purpose and social change. Josh joined Hinge, the dating app designed to be deleted, in 2022 as the company’s first Director of Social Impact to lead efforts that address the loneliness epidemic.

Andrew Roth, Founder & CEO of dcdx

Andrew Roth

Andrew Roth is the Founder and CEO of dcdx, a Gen Z research and consulting firm working alongside the world's top brands to help them attract Gen Z. Andrew's work with dcdx has been featured in The New York Times, WSJ, BBC, Fast Company and more for his authentic approach to researching Gen Z.

Thomas Kramer, Co-Founder & CEO of Measure Studio

Thomas Kramer is an entrepreneur focused on improving the social media and digital publishing ecosystem through technology. Currently, he’s specifically focused on improving the way creation is informed by data, so that people are able to produce content in a more effective and healthy way.

Meredith Jackson, Founder of Offscreen Resources

Meredith Jacobson - Influencer Marketing Strategist - GrowthMentor

Meredith Jacobson is a Founder, Connector, and Strategist in the Creator Economy. As an independent consultant, she develops and facilitates meaningful, mutually beneficial partnerships between brands and creators. She is also the Founder of Offscreen Resources, a white glove matching service for professionals in the creator space.

Ready to interact with over 150 powerhouse brands, and industry experts and hear directly from Gen Zers themselves at the world’s leading digital marketing conference? Snap up your New York ticket today!

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