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young girls trying on clothes

How to Set Up a Free Student Discount Program (Without Stretching Your Budget)

Emerging brands are often overspending on ads for little impact. Here's how to set up a student discount program for free and capture new loyal customers.

August 26, 2026

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people looking into distance gen z

Customer acquisition and CRO

5 top tips on creating blog content that Gen Z will actually read

Looking for a few top tips to spruce up your blog (and your Gen Z readership?!). Look no further: we've got you covered.

Alexandra Haider

Group of female Gen Zers with sample boxes from freshers fair

Customer acquisition and CRO

How to capture students' spend with product samples

We discuss the challenges faced by brands when trying to capture the attention of Gen Z and highlight the power of sample marketing when engage students.

Image of speakers on a stage at YMS NYC

Youth marketing

Marketing to Gen Z? 10 quotes to live by, from YMS NYC

YMS NYC might be over, but the insights and expertise will live on forever! Catch up with some of our favorite quotes from the two-day extravaganza.

Alexandra Haider

Speakers on a pink stage at YMS NYC

Youth marketing

7 key learnings from Pion's YMS NYC 2024 event

YMS is the event where the future of youth culture is decided. In this post, we share key takeaways and learnings from Pion's YMS NYC event.

Two young males and a young female smiling at the camera looking cool

Youth marketing

TikTok Shop, creative content, and engaging Gen Z: Q&A with Vic Banham, Antler Social

We catch up with Vic Banham, CEO and Director at Antler Social, about all things TikTok: TikTok Shop, music rights, trends, and the platform's future.

Multicultural group of young people smiling sharing a joke together

Youth marketing

How to engage Gen Z by harnessing the power of community

Understanding the dynamics of Gen Z’s engagement with communities is crucial for marketers wanting to build brand awareness.

Four young females share a drink and a laugh al fresco

Customer acquisition and CRO

How to capture the hearts and minds of Gen Z with your product

We share key learnings from MMR Research, discuss the importance of innovation, and how brands can capture the hearts and minds of Gen Z with products.

YMS LDN Futurescapes promo image

Youth marketing

Introducing Futurescape: Together towards tomorrow

The next generation is poised to shape the future in significant ways. And that’s why YMS LDN has undergone a makeover. Enter: Futurescape by YMS.

Three female Gen Zers embracing Y2K fashion

Culture and trends

Wellness, Hedonism & The Rise of The Sober Curious Gen Zer

Sunrise yoga, CBD products and sober raves: what does hedonism look like for today's young consumers?

Alexandra Haider

Image of a YMS speaker taking a selfie on stage with the crowd

Youth marketing

Youth Marketing Strategy: Your Official App Guide

YMS is back in 2024! We're excited to announce the launch of something that will take your experience to new heights...

Alexandra Haider

Young male wearing a baseball cap dances down the street

Youth marketing

Passions, pressure and de-bunking Gen Z myths: in conversation with Aiden Faherty

YMS returns for a stateside extravaganza in March. Here's an exclusive Q&A with panelist Aiden Faherty to learn what you can expect and key Gen Z insights.

Alexandra Haider

Female Gen Zers working collaboratively in a trendy office setting

How Gen Z is leading the way on gender equality in the workplace

Women and non-binary people still face many challenges, both in and out of the workplace. But where does Gen Z fit into this? And what about their futures?