Pion blog

Drive Gen Z loyalty with personalized marketing. Discover how first-party data helps brands tailor every touchpoint, increase engagement, and boost sales.

Emerging brands are often overspending on ads for little impact. Here's how to set up a student discount program for free and capture new loyal customers.

Software brands that win students today are better positioned to win tomorrow's professionals, and it starts with offering exclusive student pricing.

Want to know how your brand can be more inclusive and cater for Gen Z consumers? This blog post has got you covered.

The biggest BFCM challenge? Standing out and proving ROI. See how Levi's, Pizza Hut & Logitech cut through the noise with timely exclusive student deals.

How do Greggs, McDonald’s, and Subway top the charts with 16-24 year olds? Here’s what actually makes them stand out from other fast food brands.

How does Gen Z actually shop for fashion in the UK? We map out the path from TikTok discovery to checkout, and where brands lose them.

Fast food wins Gen Z loyalty on identity, supermarkets win on price. In this article, we break down what that means for brand strategy. 

Gen Z consumers buy from creators, not brands. In this blog, we share winning case studies, and how to supercharge your advertising for better results.

From Nike to Crocs, here's how what emerging retailers can learn from the fashion giants winning Gen Z loyalty despite having different budgets.

The generic 10%-off welcome email is a relic. UK fashion and lifestyle brands keep sending it because it's easy to automate, but does it really work?

Gen Z still shops in person: over half discover BFCM deal in-store and 59% plan to buy there. Here’s why physical retail wins this generation’s Black Frida