How brands can win over Gen Z in the wild: A guide to in-store experiences

Gen Z has redefined the rules of retail.

While many marketers focus on digital-first strategies to capture their attention, they often overlook a crucial fact: Gen Z loves to shop in physical stores.

It's a key part of their omnichannel journey. In fact, a significant 64% of Gen Z consumers still prefer the tangible experience of shopping in person.

For this generation, the line between online and offline retail is almost non-existent. They expect a unified, seamless experience that blends the best of both worlds. The purchase journey often starts online, with Gen Z discovering trends and products on platforms like TikTok and Instagram. This digital inspiration directly influences their real-world purchases. A remarkable 70% of students find shopping inspiration on social media.

The in-store opportunity you're missing

Once inside a physical store, Gen Z is actively looking for a value exchange. They are a financially anxious generation, and they're not afraid to seek out deals that help them stretch their budget. This is where a targeted offer, like a student discount, can be a powerful tool. O shows that 62% of students actively seek out student discounts while in a store. This isn't about attracting "bargain hunters" but about building a relationship with a high-value consumer group.

Don't let the idea of in-store discounts feel like a leap of faith. The potential for growth is real, as 51% of students make more than half of their weekly purchases in a physical store. This segment is ready to spend, and you can influence their decisions by meeting their expectations for seamless, values-driven interactions.

From digital discovery to in-store conversion

At Pion, we understand that for marketers, the biggest challenge is often connecting online engagement with measurable in-store results. Our closed consumer group verification technology bridges this gap effortlessly. We help you move beyond traditional online-only offers and capture Gen Z's significant in-store spending by:

Seamless In-Store Verification:

Our technology integrates with your existing Point of Sale (POS) system, allowing you to offer exclusive in-store discounts without a lengthy or confusing process. This frictionless experience is exactly what the mobile-first, digital-native Gen Z expects and helps reduce basket abandonment.

Targeted Engagement:

We connect you with millions of already-verified customers. By offering a gated, in-store discount, you can curate a community and tap into the emotional resonance that drives this generation's brand loyalty. It's about recognizing their identity and offering something meaningful in return.

No Upfront Investment:

We believe in a transparent, results-driven partnership. That's why our in-store verification operates on a cost-per-click model, meaning you only pay for each engagement with your offer. With zero risk, you can test and scale your in-store offers with confidence.

By leveraging a solution that makes it easy for students to prove their identity and access a discount at the point of purchase, you're not just offering a deal; you're building a relationship. It’s an authentic way to connect with a powerful demographic and secure your share of their spending, both online and in the wild.

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