Youth Trends Report 2024

Promotional image for Pion's Youth Trends Report 2024
Published by
Alexandra Haider
Published on
June 5, 2024
Last updated
June 5, 2024
A 3D spring illustration
Report

Youth Trends Report 2024

Think you know Gen Z? Think again.
Get your copy
Promotional image for Pion's Youth Trends Report 2024
Published by
Alexandra Haider
Published on
June 5, 2024
Last updated
June 5, 2024

We’re trusted by these brands, and many more

Apple's logo
Emirated logo
Asos logo
Booking.com logo
MLB logo
JD Sports logo
Dominos logo
Gymshark logo
Apple's logo
Emirated logo
Asos logo
Booking.com logo
MLB logo
JD Sports logo
Dominos logo
Gymshark logo
Adidas logo
Expedia logo
Boots logo
Prime Student logo
Samsung logo
National Express logo
Greggs logo
Deliveroo logo
Adidas logo
Expedia logo
Boots logo
Prime Student logo
Samsung logo
National Express logo
Greggs logo
Deliveroo logo

What’s the Youth Trend Report all about?

Delve into the world of Gen Z with unmissable and exclusive data on their [.text-weight-medium]attitudes and behaviours.[.text-weight-medium]

The Pion Youth Trends Report examines [.text-weight-medium]five of the biggest trends[.text-weight-medium] that are impacting the lives of young people today.

Collating research from more than [.text-weight-medium]4,000 Gen Zers in the UK and US.[.text-weight-medium] This isn’t just a report: it’s an indispensable resource for youth marketers.

Get your copy

Get a sneak peak at this year’s youth trends

The AI debacle

Explore Gen Z’s perception of AI and its impact on traditional creative processes. We’ll analyze the influence of AI on the future of advertising and highlight brand need-to-knows.

1 in 3 GEN ZERS FEEL NEGATIVELY ABOUT VIRTUAL INFLUENCERS

OVER 60% OF GEN Z RANK AFFORDABILITY AS THE MOST IMPORTANT HOLIDAY BOOKING FACTOR

Travel, IRL and the experience economy

Investigate Gen Z’s preferences and attitudes towards travel and experiences. We’ll answer the key questions like, is price still king? Will Gen Z break the budget for more of an ‘experience’?

Buy now, worry later and the future of eCommerce

What’s the current financial situation for young consumers? How is it impacting the way they spend? We delve into how brands can leverage these insights to capture Gen Z’s spend.

67% OF US GEN ZERS DIDN’T KNOW BUY NOW, PAY LATER IMPACTS THEIR CREDIT SCORE (EVEN IF THEY PAY ON TIME)

ALMOST HALF OF GEN Z ARE INTO THE 90S AESTHETIC

When times are tough, the youth get nostalgic

Get stuck in to how Gen Z turns to the past - especially for their ad preferences - during challenging periods. How can brands tap into this? What do you need to know?

Gen activist and the cancel culture debate

Fake news, activism, cancel culture. Are Gen Z as ethically conscious as many of us think? Discover the current state of play to understand what issues are resonating right now.

OVER 90% OF GEN Z WOULD STILL SHOP WITH A BRAND THAT DID SOMETHING UNETHICAL

“If you want to reach Gen Z, you’ve got to be willing to meet them on their [.text-weight-medium]own digital and compositional turf.[.text-weight-medium]”

[.text-weight-medium]Matt Salmon, Snapchat[.text-weight-medium]

Understand Gen Z like never before

Get your free copy of the Pion Youth Trends Report 2024 today!

What’s the Youth Trend Report all about?

Delve into the world of Gen Z with unmissable and exclusive data on their attitudes and behaviours.

The Pion Youth Trends Report examines five of the biggest trends that are impacting the lives of young people today.

Collating research from more than 4,000 Gen Zers in the UK and US. This isn’t just a report: it’s an indispensable resource for youth marketers. 

Get a sneak peak at this year’s youth trends

The AI debacle

Explore Gen Z’s perception of AI and its impact on traditional creative processes. We’ll analyze the influence of AI on the future of advertising and highlight brand need-to-knows.

Travel, IRL and the experience economy

Investigate Gen Z’s preferences and attitudes towards travel and experiences. We’ll answer the key questions like, is price still king? Will Gen Z break the budget for more of an ‘experience’?

Buy now, worry later and the future of eCommerce

What’s the current financial situation for young consumers? How is it impacting the way the spend? We delve into how brands can leverage these insights to capture Gen Z’s spend.

When times are tough, the youth get nostalgic

Get stuck in to how Gen Z turns to the past - especially for their ad preferences - during challenging periods. How can brands tap into this? What do you need to know?

Gen activist and the cancel culture debate

Fake news, activism, cancel culture. Are Gen Z as ethically conscious as many of us think? Discover the current state of play to understand what issues are resonating right now. 

“If you want to reach Gen Z, you’ve got to be willing to meet them on their own digital and compositional turf.” - Matt Salmon, Snapchat

Understand Gen Z like never before

Get your free copy of the Pion Youth Trends Report 2024 today!