How to Master Gen Z Marketing for Black Friday & Cyber Monday 2024

July 24, 2024 4:00 PM

Session overview 

There are three big campaigns in a youth marketer’s year: Back to School, Festive, and of course, Black Friday and Cyber Monday. In this exclusive webinar, we’ll be diving into the world of Black Friday and Cyber Monday (BFCM). 

Black Friday and Cyber Monday are two of the biggest sales events of the year. Previously day-long affairs, BFCM has now become a week-long shopping bonanza for those looking to save some serious pennies. 

For brands, it’s the perfect opportunity to generate sales, increase revenue, and create a sense of urgency. For Gen Z, it’s heaven. 

In this virtual session, we’ll be diving deep into the world of BFCM and Gen Z, exploring the topics that are on every marketer’s mind, from how to grab Gen Z’s attention (and spend) in an oversaturated market to the impact of inflation. 

Packed with new data from Pion, as well as a panel of marketing experts, this is set to be an unmissable session. 

Here’s what you can expect:

💸 Gen Z’s spending habits. What’s this generation planning to spend their money on this BFCM and how can we learn from last year? 

🤔 Attitudes and approaches to BFCM. From Black Friday fatigue to Green Friday, we’ll be exploring how young people feel about this hotly anticipated sales period in 2024.

❓The impact of the cost-of-living crisis. From high inflation in the US to the cost-of-living crisis in the UK, we’ll be discussing how brands can continue to secure Gen Z’s spend amidst financial uncertainty. 

📈 How to capitalize on Gen Z’s spend. Where do Gen Z want to see BFCM marketing and how long should brands be running offers for? We reveal all…

🥇 Success stories and case studies. Diving into the world of Black Friday marketing and dissecting the brands that stood out from the crowd to secure Gen Z’s engagement 

🔮 Looking to the future. We share how you can drive repeat purchases following your Black Friday success 

🗣️ Q&A with our marketing experts.  Big the brains of the best in the biz. More details to come! 

Sign up to secure your spot today.

Ciara O'Sullivan - Campaign and Content lead at Pion

Ciara is the Campaign and Content lead at Pion, previously being the UK&Ireland Marketing Manager for Foot Locker. Based in London, she combines her expertise with a passion for connecting brands to audiences in innovative ways.At Pion, Ciara drives impactful campaigns and crafts engaging content, leveraging her experience in marketing to resonate across multiple platforms.Ciara has no shame in her reality TV game, and in her spare time you can find her on a tennis court.

Germana Mitrani - Affiliate Marketing Manager at Samsung

Germana is a seasoned marketing professional with 6 years experience in the Affiliate & Partnerships Industry. Known for her expertise in the Electronics space and her bubbly personality, Germana looks after affiliate campaigns strategy and activation at Samsung. In 2023 she worked on various creator campaigns targeting Gen Z. Within the UK DTC department, she is in charge of the MX division, which includes Smartphones, Tablets, Watches, Buds and Laptops. Prior to Samsung, Germana was a Team Leader at Awin specialising in the Retail & Telco sectors. And outside of work? She loves skiing, musicals and play dates with her little niece and nephew.

Samantha Bibby - Senior Account Manager at Silverbean

Samantha first started in Affiliate Marketing in December 2018 at Partnerize, she has worked in the industry close to 10 years now and has been at Silverbean almost 6 years. She has managed programs globally and across all verticals with a specialism in retail, managing such programs such as The Body Shop, New Balance, HelloFresh to name a few. She also specialises in Affiliate Marketing within the UK and Europe.

Izzy Hall - Senior Content Executive at Pion

Izzy is a creative communicator and Gen Z expert based in Manchester. An innovative storyteller, Izzy is currently Senior Content Executive at Pion, where she uses her Gen Z and marketing expertise to write and edit (both copy and videos) for multi-channel platforms. Izzy has spoken at Pion’s YMS LDN event and regularly hosts/appears on webinars, interviewing leaders in the marketing world. Izzy’s work mainly focuses on Gen Z trends, pop culture, influencer marketing, campaign optimization, and accessible marketing. Passionate about DE&I, Izzy works to ensure that all content and ways of working adhere to diversity and inclusivity guidelines.