Back to school: Reaching Gen Z

May 22, 2024 6:00 PM

Session overview:

It’s almost that time! Back to school is fast approaching and brands need to be ready to stand out amongst the competition.

In our newest webinar in our monthly series, we will be joined by expert panelists from Nickelodeon, Pinterest, and we'll of course have a Gen Z voice in the (virtual) room at all times with an outspoken Gen Z panelist.

Brands can expect to take away from this session:

  • The latest Gen Z trends and insights for the back to school season
  • Insights into Gen Z preferences to media consumption & communication at this time
  • Successful back to school marketing strategies
  • How to market back to school with the rising cost of living
  • Navigating influencer marketing 


Alexandra Haider - Content Executive at Pion

Alexandra (she/her) works on blog content, social media content and with the wider insights team for long-form guides and reports. She is a digital native with a background in content marketing and a passion for all things Gen Z. Alex has a special interest in sex, relationships and the intersection of technology, largely shaped through her studies in feminist philosophy at Edinburgh University. Her simple pleasures include radio 4 in the morning, old X-Factor auditions and drinking her body weight in Diet Coke.

Jeremy Jankowski - Head of Publishing at Pinterest

Jeremy is a seasoned digital expert with over 17 years of experience in building and leading digital efforts, consulting across various tech/ social media endeavors and partnership digital sales. Currently, he spearheads all Publishing and Media Cos partnerships at Pinterest. Jeremy's expertise lies in social and content publishing, influencer marketing, branded content, and experiential marketing. He is recognized for his ability to significantly scale digital businesses from the ground up, leveraging his profound understanding of the advertising and social media landscape from conceptualization to final execution.

Jordan Bohan - Social Media at Nickelodeon

Jordan is a highly recognized Social Media Manager and University of New Hampshire alum. She graduated with a Bachelors of Science in Business Administration; Marketing and EcoGastronomy. Jordan Bohan has social media experience spanning television, film, music, radio, and consumer packaged goods. She has a passion for pop culture and digital strategy that allows her to thrive in creating real time content and community engagement. Currently, Jordan works as a Social Media Coordinator for Nickelodeon and Freelance Writer for Pop Culture Planet.

Justin Leusner
CEO / Owner - TDAY Sports

Justin Leusner is a 20-year-old follower of Jesus, entrepreneur, content creator, YouTube strategist, stadium reviewer and student at Penn State University. TDAY Sports' Gen Z-targeted content reaches hundreds of millions of sports fans on a monthly basis through various social media platforms. Justin leads and works alongside a team to produce daily short-form, long-form, and live content for over 1.2 million followers across these platforms.

TDAY Sports are building Gen Z's ESPN.

... and more speakers to be announced soon.

Access the recording

If you can't join us for the live session at 1PM EST - don't worry. Just register your details for the session and gain access to the recording straight after the webinar finishes.