Want to know more about the Gen Z demographic?

Look no further, we’ve handpicked a selection of resources and stats just for you, to help you get Gen Z through the door and into your store.

3+ million
Gen Zs want exclusive discounts on grocery
23%
of students' total monthly spending goes towards groceries

I do like the feeling of being in-store browsing. Being online feels too orderly; you’ve got no surprises, there’s no real experience to it. You’re just looking and then you’re done. In store it’s more of an experience and you can spend some time browsing – it’s much more of an enjoyable activity.

Tobey, University Student
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Handpicked resources for you

A young Gen Z man is sitting casually at an outdoor café. He is wearing a pink cap, sunglasses, a sleeveless shirt, and denim shorts, while listening to music through earbuds. He enjoys a cup of froyo topped with strawberries and bananas, savoring it with a spoon. In front of him on the table is a slice of cake, adding to the laid-back, indulgent vibe of the scene.
Culture and trends

The froyo renaissance: How customization and personalization are shaping Gen Z's food choices

Discover why frozen yogurt is making a comeback with Gen Z, who crave healthy, Instagram-worthy treats, and learn how brands can leverage personalization.
Izzy Hall
October 3, 2024
Blog post
A group of four Gen Z friends smiling and laughing together outdoors in front of a brick wall. The friends display a range of unique fashion styles, embodying a casual and vibrant vibe.
Customer acquisition and CRO

Unlock the the power of personalization: How to tailor every touchpoint using data

Drive Gen Z loyalty with personalized marketing. Discover how first-party data helps brands tailor every touchpoint, increase engagement, and boost sales.
Izzy Hall
March 17, 2025
Blog post
gen z laughing friends
Youth marketing

The ultimate guide to Gen Z

Poised to be the biggest cohort of spenders the world has ever known, Gen Z is a generation you should not ignore. Learn everything you need to know.
Alexandra Haider
August 23, 2024
Blog post
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We can help establish your brand as a preferred choice for Gen Z students, aligning with their values and preferences.

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Want to see how Iceland supermarket swept Gen Z off their feet?

Check it out