Stack up your sales with Gen Z

Capture the hearts of this key generation with Pion's data-driven supermarket strategies.

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Want to know more about the Gen Z demographic?

Look no further, we’ve handpicked a selection of resources and stats just for you, to help you get Gen Z through the door and into your store.

3+ million
Gen Zs want exclusive discounts on grocery
23%
of students' total monthly spending goes towards groceries

I do like the feeling of being in-store browsing. Being online feels too orderly; you’ve got no surprises, there’s no real experience to it. You’re just looking and then you’re done. In store it’s more of an experience and you can spend some time browsing – it’s much more of an enjoyable activity.

Tobey, University Student

Handpicked resources for you

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KFC

KFC linked their student discount to their app, so student users could unlock exclusive savings and offers

Students have been spending $3+ million annually via the KFC student program, and it’s continuing to grow year on year.

“Our student program has shown us just how much students love KFC. Now we can measure, track and grow our student sales” – Marketing Manager, KFC

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We can help establish your brand as a preferred choice for Gen Z students, aligning with their values and preferences.

We’re partners to global leading brands

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Webinar

Predicting the future of Gen Z food & drink trends

Dive into Gen Z's perception of Food & Drink brands. This is an extremely small group session and a complimentary one hour Gen Z focus group.

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Want to see how Iceland supermarket swept Gen Z off their feet?

Check it out